Results 241 to 250 of about 100,851 (293)

Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study investigates how consumers respond to service failures caused by mandatory government sustainability policies, which differ from conventional failures in their persistence, uncontrollability, and foreseeability. Across two experimental studies, we examine how consumers respond to sustainability policy‐induced service failures ...
DaEun Park, YongHee Kim
wiley   +1 more source

Shifting Toward Quality: How Communicating “Cost per Wear” Influences Consumer Preference for Clothing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Consumers heavily overconsume and underutilize clothing, resulting in substantial resource waste in the fashion domain. As a potential remedy, fashion blogs and small businesses have suggested evaluating clothing based on cost per wear (CPW), which divides the total price of a garment by the number of potential wears it provides, thus ...
Lisa Eckmann, Lucia A. Reisch
wiley   +1 more source

Technology or Service Experience? Exploring Consumer Intention Behavior in RSA Restaurants

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The integration of robotics and service automation (RSA) in the restaurant industry represents a transformative shift in service delivery, influencing consumer behavior and service experiences. This study examines the factors affecting consumer adoption of RSA technologies through two complementary studies.
Maria Teresa Borges‐Tiago   +2 more
wiley   +1 more source

Seeing the Closet or the Clothes: How Thinking Abstractly Versus Concretely Shapes Disposition Decisions

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT When consumers declutter, they face a difficult decision: whether to keep or get rid of products that they no longer use but that still function properly. Holding on to unused products for extended periods not only clutters living spaces but also undermines consumers' mental and financial well‐being. This study investigates thinking strategies
Bingyan Hu, Cathy Cole, Jing Wang
wiley   +1 more source

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