Results 321 to 330 of about 137,429 (340)

Private Bayesian Persuasion

Journal of Economics Theory, 2019
We consider a multi-receiver Bayesian persuasion problem where an informed sender tries to persuade a group of receivers to adopt a certain product. The sender is allowed to commit to a signaling policy where she sends a private signal to every receiver.
Itai Arieli, Y. Babichenko
semanticscholar   +1 more source

Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge

International Journal of Advertising, 2020
This study examines the relationship between persuasion knowledge and personalized advertising-related outcomes, such as ad avoidance and attitudes toward personalized advertising.
Mariko Morimoto
semanticscholar   +1 more source

Adolescents’ responses to social media newsfeed advertising: the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure

International Journal of Advertising, 2020
Integrating the persuasion knowledge model (PKM) and privacy calculus model (PCM), this study examines how adolescents’ persuasion knowledge and benefit-risk assessment of social media newsfeed advertising (SMNA) influences their coping responses.
Seounmi Youn, W. Shin
semanticscholar   +1 more source

Preparing for the Worst but Hoping for the Best: Robust (Bayesian) Persuasion

Social Science Research Network, 2020
We propose a robust solution concept for Bayesian persuasion that accounts for the Sender's concern that her Bayesian belief about the environment—which we call the conjecture—may be false.
Piotr Dworczak, A. Pavan
semanticscholar   +1 more source

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

, 1991
The effects of word-of-mouth (WOM) communications and specific attribute information on product evaluations were investigated. A face-to-face WOM communication was more persuasive than a printed format (experiment 1).
P. Herr, Frank Kardes, John Kim
semanticscholar   +1 more source

Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust

Journal of Product & Brand Management, 2019
Purpose Drawing on theoretical insights from the persuasion knowledge model (PKM), this study aims to propose and test a model that maps out the antecedents, process and consequences to explain how consumers process and respond to fake news about brands
Z. Chen, Yang Cheng
semanticscholar   +1 more source

How social engineers use persuasion principles during vishing attacks

Information and Computer Security, 2020
Purpose This study aims to examine how social engineers use persuasion principles during vishing attacks. Design/methodology/approach In total, 86 examples of real-world vishing attacks were found in articles and videos.
Keith S. Jones, Miriam E. Armstrong, McKenna Tornblad, A. Namin   +3 more
semanticscholar   +1 more source

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

, 1993
"The Reasoning Voter" is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns Carter in 1976; Bush and Reagan in 1980; and Hart,
Dennis F. Kinsey, Samuel L. Popkin
semanticscholar   +1 more source

Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion.

Journal of Personality and Social Psychology, 2004
This research demonstrates that people's goals associated with regulatory focus moderate the effect of message framing on persuasion. The results of 6 experiments show that appeals presented in gain frames are more persuasive when the message is ...
Angela Y. Lee, Jennifer L. Aaker
semanticscholar   +1 more source

The Simple Economics of Optimal Persuasion

Journal of Political Economy, 2017
We propose a price-theoretic approach to Bayesian persuasion by establishing an analogy between the sender’s problem and finding Walrasian equilibria of a persuasion economy. The sender, who acts as a consumer, purchases posterior beliefs at their prices
Piotr Dworczak, Giorgio Martini
semanticscholar   +1 more source