Results 141 to 150 of about 24,114 (306)
Cognitive Decline on the Bench: A Text Analysis of the Opinions of Justice Stephen Field
Behavioral Sciences &the Law, EarlyView.ABSTRACT This paper uses text analysis to understand how cognitive decline affected the opinion writing of Justice Stephen Field over the course of his career. Justice Field is used as a case study because of his lengthy tenure, the fact he did not have law clerks to write opinions for him, and because it is widely known he was senile for the last part
Mikel A. Norris
wiley +1 more source
A study of persuasive communication.
, 1966 In Chapter I, it was proposed (in the hypothesis) that newspaper advertising is more effective than other forms of persuasive communication in yielding home sales in a residential tract development in the West San Fernando Valley with specific reference ...
Beller, Anthony Clevens
core +1 more source
Persuasive Effects of Nonverbal Elements in Interpersonal Communication
Perspective PoliticeNonverbal elements play a fundamental role in interpersonal communication, giving expressiveness to social interactions. The main objective of this study is to provide a theoretical perspective on how nonverbal elements influence a conversation ...
Sebastian-Claudiu NISTOR
doaj +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee +3 more
wiley +1 more source
Persuasive genres in social communication
, 2012 The objective of this paper is to present a typology of genres with the persuasive communicative function. The author adopts a stylistic and a textological (genological) perspective.
Loewe, Iwona
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Cross-tools and cross-media effects
, 2013 Effects of persuasive messages depend on the content of the message itself and on the media or tools that deliver the persuasive messages. Nowadays almost all campaigns make use of multiple media or multiple promotional tools.
Voorveld, H.
core +1 more source
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
Consumer Behavior Toward Health‐Related Mobile Applications: A Hybrid Review and Future Agenda
Journal of Consumer Behaviour, EarlyView.ABSTRACT Mobile health (MH) has the potential to address many consumer challenges, but consumer responses to it remain varied. In this regard, the consumer's perspective on MH is becoming increasingly attractive to academia and business. This review aims to synthesize and analyze 103 studies from 2010 to 2024 using the Scientific Procedures and ...
Omer Faruk Celebi +3 more
wiley +1 more source
Persuasive Communication for Behavior Change
, 2017 Learn some tips for using persuasive communication to influence conservation behavior. In this podcast, we'll hear from Dr. Shawn Davis, professor of communication at Northern Michigan University and Ms.
Sexton, Natalie
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