Results 151 to 160 of about 259,636 (300)
Assessing the Impact of Strategic and Organizational Factors on Digital Capabilities
Strategic Change, EarlyView.ABSTRACT Digital Transformation (DT) involves the use of new digital technologies to enable major business improvements that enhance customer experience, accelerate operations, create new business models, and improve the daily operations of companies.
Fátima Guadamillas +3 more
wiley +1 more source
A preliminary EEG study on persuasive communication towards groupness. [PDF]
Sci RepBalconi M, Acconito C, Angioletti L.
europepmc +1 more source
Strategic Change, EarlyView.ABSTRACT The increasing prevalence of corporate scandals and dysfunction linked to psychopathic leaders has prompted significant research into the drivers and effects of psychopathy in business. This paper examines corporate psychopathy, focusing on individuals with extreme selfishness, callousness, and manipulative behavior who often achieve ...
Florian Fuchs
wiley +1 more source
From Niche to Mainstream: A Knowledge Exchange Model for Sustainable Housing Adoption
Knowledge and Process Management, EarlyView.ABSTRACT As climate change intensifies the demand for sustainable practices, the residential housing sector remains a critical yet underutilized area for promoting energy efficiency. Although consumer awareness is increasing, sustainable and energy‐efficient (SEE) housing continues to occupy a niche market.
Lianne Foti
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT In mobile game advertising, failure‐depicting advertisements, which intentionally showcase unsuccessful gameplay scenarios, have emerged as an unexpectedly effective promotional strategy. This study examines the psychological mechanisms underlying the effectiveness of fail advertisements, with particular attention to the emotional response of ...
Moon Joonhyun +3 more
wiley +1 more source
Grouped Stakeholders' Journeys: A Dynamic Social Impact Theory Perspective
Psychology &Marketing, EarlyView.ABSTRACT While customer journey research is proliferating, acumen of the broader stakeholder journey (SJ), which addresses any stakeholder's (e.g., an employee's, supplier's, or customer's) journey with the firm, remains more nascent. In particular, understanding of the role of psychological mechanisms in shaping collective or grouped stakeholders ...
Moira K. Clark +4 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT We examine how the processing of social information for identity‐driven consumption choices is moderated by individual differences in the psychological management of multiple identities. We specifically show that consumers who experience their multiple identities as more incompatible—or low identity integrators—are less likely to conform to ...
Kathrin J. Hanek, Stephen M. Garcia
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT As artificial intelligence (AI) becomes embedded in everyday consumer services, it introduces ethical dilemmas that extend beyond fairness and privacy. One underexplored concern is the environmental cost of AI, particularly its carbon footprint.
Vik Naidoo
wiley +1 more source
God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods
Psychology &Marketing, EarlyView.ABSTRACT God‐related cues are pervasive in consumers' daily lives, yet little research has examined how God salience shapes consumer food choices. Drawing on compensatory control theory and the literature on symbolic healing, we present findings from six studies, including a field experiment, demonstrating that high (vs.
Ali Gohary, Hean Tat Keh
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku +2 more
wiley +1 more source