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Persuasive health communication

, 2009
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Motivating COVID-19 Vaccination through Persuasive Communication: A Systematic Review of Randomized Controlled Trials

Health Communication, 2023
Vaccination is a vital defense against COVID-19 infections and outbreaks, yet vaccine hesitancy poses a significant threat to pandemic response and recovery.
Shilin Xia, Xiaoli Nan
semanticscholar   +1 more source

Effect of Technostress on Academic Productivity: E-Engagement Through Persuasive Communication

Journal of Global Information Management, 2022
The focus of most of the existing studies on technostress is with regard to working professionals. In spite of the explosion of digital device use in education, not many studies have identified its effects on students. This study examines the presence of
D. Sethi, V. Pereira, Vikas Arya
semanticscholar   +1 more source

Persuasive Communication Practices of Engineers in Cross-Boundary Decision-Making

Engineering Studies, 2022
Engineers rely on communication skills to collaborate and make decisions across boundaries. This research seeks to examine an under-explored communication practice of engineers in work environments – persuasive communication.
Alexandra Coso Strong, T. Stockman, T. Heale, S. Meyer, Elena Meyerson   +4 more
semanticscholar   +1 more source

Guilt Appeals in Persuasive Communication: A Meta-Analytic Review

Communication Studies, 2021
Research examining the effects of guilt appeals on attitudes and behavioral intentions has been inconsistent. Some scholars have found that guilt appeal intensity has a curvilinear relationship with attitudes and intentions, whereas others have reported ...
M. Turner, Stephen A. Rains
semanticscholar   +1 more source

The Persuasive Power of Emoticons in Electronic Word-of-Mouth Communication on Social Networking Services

MIS Quarterly, 2023
Emotional expressions are ubiquitous in electronic word-of-mouth (eWOM) communication, but their effect on eWOM persuasiveness and the underlying mechanisms in the context of social networking services (SNS) have been underexplored. This research focuses
Lingyu Qiu, Weiquan Wang, Jun Pang
semanticscholar   +1 more source

Explaining Boomerang Effects in Persuasive Health Communication: How Psychological Reactance to Healthy Eating Messages Elevates Attention to Unhealthy Food

Journal of health communication, 2023
While psychological reactance is often invoked to explain the unintended boomerang effects of persuasive health messages, underlying processes that might explain how reactance affects behavior are rarely studied.
P. Sprengholz, Swantje Tannert, C. Betsch   +2 more
semanticscholar   +1 more source

Striking an Emotional Chord: Effects of Emotional Appeals and Chatbot Anthropomorphism on Persuasive Science Communication

Science communication, 2023
Chatbots have been used to achieve persuasive goals in various communication contexts. This research investigates how chatbot anthropomorphism intersects with emotional appeals to influence persuasive outcomes in science communication by conducting two ...
Jinping Wang, Lulu Peng
semanticscholar   +1 more source