Results 311 to 320 of about 3,496,716 (367)
Some of the next articles are maybe not open access.

How does the cuteness of persuasive communication about sustainable tourism shape tourists’ environmentally responsible behavioral intentions?

Journal of Sustainable Tourism
Sustainable tourism research has primarily investigated the central route to persuasive communication for sustainable tourism while neglecting the peripheral route.
Xing’an Xu   +4 more
semanticscholar   +1 more source

Persuasive Communication in Business Negotiations: Strategies and Techniques

Ilomata International Journal of Social Science
In the realm of business negotiations, persuasive communication stands as a cornerstone for achieving favorable outcomes. It involves the strategic use of language, body language, and emotional intelligence to influence counterparts towards mutually ...
Erwin Iriyanto Siagian   +2 more
semanticscholar   +1 more source

Online Persuasive Communication

2023
The information flows available in the online world generate changes in consumer behavior. Therefore, it is essential to investigate how brands have adapted, creating a communication strategy that would make them reach their audience more assertively.
Marco Lamas, Alexandra Coelho
openaire   +1 more source

Impact of photo manipulation and visual literacy on consumers’ responses to persuasive communication

, 2020
As digital manipulation capabilities in image-based advertising become more ubiquitous, this project investigated whether knowledge of photo manipulation techniques might alter the way audiences perceive photography-based appeals.
A. Lazard, M. Bock, M. Mackert
semanticscholar   +1 more source

It's Not Just About the Product: How Persuasive Communication Affects the Disclosure of Personal Health Information

DATB, 2020
Individuals' disclosure of personal health information (PHI) can hold substantial benefits for both users and providers, but users are often reluctant to disclose, even if they gain benefits such as better personalization.
M. Becker, C. Matt, T. Hess
semanticscholar   +1 more source

Moral reframing: A technique for effective and persuasive communication across political divides

, 2019
Correspondence Matthew Feinberg, Rotman School of Management, University of Toronto. Email: matthew.feinberg@rotman.utoronto.ca Abstract The political landscape in the US and many other countries is characterized by policy impasses and animosity between ...
M. Feinberg, Robb Willer
semanticscholar   +1 more source

Theorizing about persuasive message repetition in communication research: a systematic review

Review of Communication
Understanding the effects of persuasive message repetition and the related concept of message fatigue is uniquely relevant to the field of communication, and an account of the state of theory and research in the field can be provided through a systematic
David M. Keating, D. Totzkay
semanticscholar   +1 more source

Persuasion and communication

1976
Persuasion is inseparable from communication in that it implies that someone does something in the environment of another person, even if only to produce sound waves, that these changes are somehow registered or perceived by that person, that the psychological processes thus set up influence other psychological processes, and that the individual in ...
Fred Emery, Merrelyn Emery
openaire   +1 more source

Using persuasive communication to co-create behavioural change – engaging with guests to save resources at tourist accommodation facilities

Marketing for Sustainable Tourism, 2017
Unsustainable consumption of energy and water by tourist accommodation will escalate if incremental global tourism growth and business-as-usual approaches continue. Guests use more than half of the energy and water at accommodation facilities and so have
Christopher Warren   +2 more
semanticscholar   +1 more source

Communication and Persuasion

2015
Der Band Communication and Persuasion dokumentiert zentrale Befunde von Studien, die in den 1940er und 1950er Jahren im Rahmen des Yale Communication and Attitude Change Program von einer Forschergruppe um Carl Iver Hovland durchgefuhrt wurden. Auf Basis rigoroser Experimentalforschung in Laborbedingungen entfalten die Autoren eine Ubersicht uber ...
Nikolaus Jackob, Christine Hueß
openaire   +1 more source

Home - About - Disclaimer - Privacy