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1997
We noted in the previous chapter that the longest research tradition in the study of attitude change has been to regard it as a form of information processing that is being subjected to persuasive communication. For consumer behaviour the most obvious kind of persuasive communication comes in the form of advertising, whose primary aim is to persuade ...
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We noted in the previous chapter that the longest research tradition in the study of attitude change has been to regard it as a form of information processing that is being subjected to persuasive communication. For consumer behaviour the most obvious kind of persuasive communication comes in the form of advertising, whose primary aim is to persuade ...
openaire +1 more source
Persuasive Peers: Social Communication and Voting
Perspectives on Politics, 2022A. Janusz
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Attitudes and Persuasive Communication Interventions
, 2020K. Hamilton, Blair T. Johnson
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