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Reparation or reactance? The influence of guilt on reaction to persuasive communication☆
, 2016A. Graton, François Ric, E. González
semanticscholar +1 more source
More than a Feeling: Emotional Contagion Effects in Persuasive Communication
, 2015Jonathan Hasford +2 more
semanticscholar +1 more source
COMMUNICATION: Communicating Technical Ideas Persuasively
Journal of Management in Engineering, 1998openaire +1 more source