Results 311 to 320 of about 201,149 (355)
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Place Branding, 2005
Increasingly researchers and practitioners manage places as brands. But they have yet to elaborate on the question: is it possible to build and/or manage place brands? This question is addressed by recourse to the origins of branding; explication of differences between such origins and one dimension of place brands, ie destination brands; and ...
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Increasingly researchers and practitioners manage places as brands. But they have yet to elaborate on the question: is it possible to build and/or manage place brands? This question is addressed by recourse to the origins of branding; explication of differences between such origins and one dimension of place brands, ie destination brands; and ...
openaire +2 more sources
Advanced Science Letters, 2015
The tourism industry is one of the pillars of Indonesian economics. One of the fastest growing tourism destinations in Indonesia is Lombok. Thus, this study aims to examine the brand equity of Lombok. A consumer-based brand equity concept in the context of place branding was applied in this study.
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The tourism industry is one of the pillars of Indonesian economics. One of the fastest growing tourism destinations in Indonesia is Lombok. Thus, this study aims to examine the brand equity of Lombok. A consumer-based brand equity concept in the context of place branding was applied in this study.
openaire +1 more source
Place branding as urban policy: the (im)political place branding
Cities, 2018Abstract The present paper argues for more conceptually-laden research on the constitution of place branding as a hybrid form of urban policy. By both drawing from empirical examples and problematizing the extensive research on place branding, this paper offers the view of place branding as an impolitical form of urban policy that emerges as a ...
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Integrative oncology: Addressing the global challenges of cancer prevention and treatment
Ca-A Cancer Journal for Clinicians, 2022Jun J Mao,, Msce +2 more
exaly
Multidisciplinary standards of care and recent progress in pancreatic ductal adenocarcinoma
Ca-A Cancer Journal for Clinicians, 2020Aaron J Grossberg +2 more
exaly
Oral complications of cancer and cancer therapy
Ca-A Cancer Journal for Clinicians, 2012Joel B Epstein +2 more
exaly