Results 81 to 90 of about 201,149 (355)

Place Branding as Efficient Management Tool for Local Government

Transylvanian Review of Administrative Sciences, 2013
The economic liberalism, globalization and more recently the economic crisis are general phenomena leading to changes of territorial management practices.
Rodica PETREA, Dănuț PETREA, Paul Emil OLĂU, Luminița FILIMON   +3 more
doaj  

The role of brand elements in destination branding [PDF]

, 2016
This article evaluates the contribution of commonly used symbolic elements, namely destination name, logo and tagline to the establishment of the destination brand.
Aaker, Aaker, Aaker, Andehn, Anholt, Anholt, Arnould, Ashworth, Batey, Blain, Boo, Bosch, Braun, Cai, Campelo, Creswell, Florek, Fombrun, Galarza, Gartner, Gertner, Gordon, Govers, Hankinson, Hanna, Hatch, Henderson, Kalandides, Kavaratzis, Kavaratzis, Keller, Keller, Kladou, Kladou, Knez, Konecnik, Kornberger, Kotler, Kotler, Leisen, Lichrou, Lucarelli, Lury, Mabey, Mayes, Morgan, Moutinho, Munar, Murray, Oliveira, Ooi, Papadopoulos, Pickton, Pike, Qu, Riezebos, Ritchie, Saraniemi, Saunders, Schroeder, Scott, Sevin, Stephens, Tasci, Vargo, Warnaby   +65 more
core   +1 more source

Rural place branding processes: a meta-synthesis [PDF]

Place Branding and Public Diplomacy, 2020
Like cities and nations, rural places have adopted the practice of place branding to improve their reputation and increase their competitiveness to attract residents, tourists, and consumers. This review aims to synthesize case studies of rural place branding in order to identify different types of processes applied and relating them to the contextual ...
openaire   +2 more sources

Cellular Snowballing: Cell Adhesion and Migration Drive the Self‐Assembly of Cell‐Microgel Biohybrid Spheroids

Advanced Science, EarlyView.
A new class of biohybrid spheroids is engineered through the self‐assembly of adherent cells and extracellular matrix‐mimetic hydrogel microparticles (microgels). By mimicking a snowballing effect, this approach enables scalable formation of porous, millimeter‐scale spheroids with enhanced cell viability and molecular diffusion.
Zaman Ataie, Sina Kheirabadi, Changhao Li, Aneesh Risbud, Aswathy Sebastian, Istvan Albert, Sulin Zhang, Amir Sheikhi   +7 more
wiley   +1 more source

Allogeneic Immune Cell Perfusion Inhibits the Growth of Vascularized 3D In Vitro Tumor Models, Induces Vascular Regression and Desmoplasia, but Promotes Tumor Cell Invasion

Advanced Science, EarlyView.
This study presents a vascularized 3D tumor model to investigate immune–stromal–tumor interactions under allogeneic PBMC perfusion. While immune cells induced tumor shrinkage, they also promoted vascular regression, stromal activation, and cancer cell invasion.
Alexandra Raab, Rasika Daware, Marcelo A. Szymanski de Toledo, Oskar Weber, Dimitris Kapsokalyvas, Twan Lammers, Horst Fischer, Federica De Lorenzi, Fabian Kiessling   +8 more
wiley   +1 more source

Place attributes and company names: an empirical and conceptual study into public branding and business strategies [PDF]

, 2023
Narcís Bassols, Christian Acevedo Navas, C. Martínez   +2 more
openalex   +1 more source

Destination Branding - Tracking Brand Equity for a Competitive Set of Near-Home Destinations [PDF]

, 2008
In the emerging literature related to destination branding, little has been reported about performance metrics. The focus of most research reported to date has been concerned with the development of destination brand identities and the implementation of ...
Pike, Steven
core   +1 more source

Oil‐Coated Nanoplastics Induce Rapid Membrane Disruption and Severe Intestinal Injury

Advanced Science, EarlyView.
Oil‐rich food contact dramatically amplifies MNP release from plastic takeout containers, producing oil‐coated nanoplastics with altered surface properties and rapid membrane‐disruptive effects. These particles cause severe intestinal barrier damage and immune dysfunction in mice, and risk modeling suggests that long‐term gastrointestinal burdens may ...
Ruwen Xie, Gulimire Yilihan, Qiong Chen, Dachuan Lin, Zhen Liu, Mengyi Yuan, Yujia Wang, Haoteng Xu, Weishang Zhou, Wanxin Gong, Yueer Li, Chen Peng, Tong Yang, Peng Gao, Qing Liu, Xin‐Hua Feng, Mu Xiao, Chao Jiang   +17 more
wiley   +1 more source

VARIABLES OF THE IMAGE OF TOURIST DESTINATION [PDF]

The image of a destination is more than a distinguishing element; it is a component of the supply and brings more value to it. The image of a destination can be the decisive component, while the other elements re relatively alike (1).
Ban Olimpia
core  

Branding the nation: Towards a better understanding [PDF]

, 2009
This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding.
A Triandafyllidou, AD Smith, DA Aaker, DA Aaker, DA Whetten, ED Jaffe, F Gilmore, G Szondi, H Gudjonsson, H Skinner, J O'Shaughnessy, J Quelch, JE Stets, K Dinnie, KP Roth, M Porter, MJ Hatch, MJ Hatch, N Morgan, N Papadopoulos, N Papadopoulos, P Kotler, P Kotler, R Bond, S Albert, S Anholt, S Anholt, S Highhouse, W Connor, W Olins, W Olins, Y Fan, Y Fan, Ying Fan   +33 more
core   +1 more source