Results 81 to 90 of about 198,363 (288)

VARIABLES OF THE IMAGE OF TOURIST DESTINATION [PDF]

open access: yes
The image of a destination is more than a distinguishing element; it is a component of the supply and brings more value to it. The image of a destination can be the decisive component, while the other elements re relatively alike (1).
Ban Olimpia
core  

Towards an Integrated Approach for Place Brand Management [PDF]

open access: yes, 2010
The number of cities claiming to make use of branding has been growing considerably in the last decade. Competition is one of the key drivers for cities to establish their place as a brand and promoting that place to visitors, investors, companies and ...
Braun, Erik, Zenker, Sebastian
core  

Branding the nation: Towards a better understanding [PDF]

open access: yes, 2009
This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding.
A Triandafyllidou   +33 more
core   +1 more source

Soft Robotic Excretory Care Simulator for Nursing Education: Functional and Perceptual Biomimetics Approach

open access: yesAdvanced Robotics Research, EarlyView.
A soft robotic simulator is developed to replicate the digital removal of feces (DRF), a sensitive yet essential nursing procedure. Integrating soft actuators, sensors, and a realistic rectal model, the simulator balances functional fidelity with perceptual realism. Engineering evaluations and nurse feedback confirm its potential to enhance training in
Shoko Miyagawa   +10 more
wiley   +1 more source

Global Competition needs Smart Solutions, Urban Design Elements on City Branding [PDF]

open access: yes, 2014
Globalization is one of the most important issues that changes cities. Global competition makes cities to need a range of solutions in order to be different from opponents and attract more economical investments.
Hassani, Hossein Mohamad
core  

What defines “successful” university brands? [PDF]

open access: yes, 2010
Purpose. Branding in universities has become an increasingly topical issue among practitioners, with some institutions committing substantial financial resources to branding activities.
Chapleo, Chris
core   +1 more source

Sialic Acid Sensing via Molecularly Imprinted Polymer on Laser‐Induced Graphene

open access: yesAdvanced Sensor Research, EarlyView.
Sialic acid is an important biomarker for oral and overall health. Salivary levels of sialic acid are linked with oral cancer and other diseases. We develop a point‐of‐care sensor for sialic acid, based on molecularly imprinted aminophenylboronic acid electropolymerized onto laser‐induced graphene.
Alexander V. Shokurov   +2 more
wiley   +1 more source

Place branding

open access: yes, 2023
O crescimento da atividade turística veio impulsionar e alterar a forma como percecionamos os destinos. Cada vez mais as regiões, cidades e países sentem a necessidade de se destacar, pois as possibilidades de escolha são inúmeras e infinitas, torna-se assim mais difícil para um destino emergir como a opção certa.
openaire   +1 more source

Factors Driving Battery and Solar Purchase Decision of Residents: a Behavioural Choice Experiment Using a Hybrid Discrete Choice and Latent Variable Model

open access: yesAdvanced Sustainable Systems, EarlyView.
This article explores what drives households to adopt solar PV and battery systems in South East Queensland. Using hybrid discrete choice experiments, it reveals distinct adopter profiles and highlights cost, system size, and energy independence as key motivators.
Mohammad Alipour   +3 more
wiley   +1 more source

Bedeutung, Ansätze und organisatorische Verankerungen von Employer und Behavioral Branding in Unternehmen: Eine explorative empirische Untersuchung [PDF]

open access: yes, 2010
Die Mitarbeiter tragen entscheidend zum Erfolg eines Unternehmens bei. Doch die passenden Mitarbeiter zu finden und diese über einen langen Zeitraum zu binden, ist nicht leicht. Der Wettbewerb auf dem Arbeitsmarkt wird zunehmend härter, die Vorstellungen
Kalka, Regine, Lux, Dorothee
core  

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