ANALISIS PENILAIAN KONSUMEN TERHADAP PENERAPANATRIBUT MERCHANDISE, ATMOSFIR DALAM GERAI, DAN PELAYANAN RITEL PADA RETAILER KHATULISTIWA BENGKULU [PDF]
: To win the competition, retailers must be understand and satisfy the wishes and needs of consumers through the preparation of products, quality of services and competitive prices.
Hayu, Rina Suthia
core
Shelf Management and Space Elasticity [PDF]
Shelf management is a difficult task in which rules of thumb rather than good theory and hard evidence tend to guide practice. Through a series of field experiments, we measured the effectiveness of two shelf management techniques: “space-to-movement ...
Drèze, Xavier +2 more
core +2 more sources
ORGANIZATION OF EFFICIENT MARKETING MANAGEMENT OF RETAIL ENTERPRISES ON MERCHANDISING BASIS
The integrated use of the merchandising tooling implies quality changes in the system of planning and management at the retail enterprise. The system approach to the communication and economic efficiency improvement of the sales promotion and field ...
Natalia Valeryevna Martynova
doaj
Understanding the key drivers of and technology related issues associated with going multi-channel [PDF]
A multi-channel retail strategy is viewed by many academics and practitioners to be the success model for most retailers. Yet, while there are many drivers of, and advantages related to, using multiple channels to sell products and services to customers ...
Foster, C, Lewis, J, Whysall, P
core +1 more source
Recently, consumer product recognition comprises harnessing cutting-edge technologies namely artificial intelligence (AI) and computer vision (CV) to develop the purchasing expedition.
Mohammed Alghamdi +5 more
doaj +1 more source
The Role of Package Design Typicality on a Hand Sanitizer Purchase [PDF]
Category visual codes are visible themes that appear across a category, defining what is typical for that category. In package design, these visual codes may include the shape, size, font, color, or material of the packaged products seen on shelves ...
Frierson, Ami Lee
core +1 more source
PERANCANGAN LAYOUT TOKO DAN PLANOGRAM PADA RAK 16 DI UNIT SWALAYAN KOPERASI WANITA [PDF]
Planogram is one of fool used to organize and member retailers address the existing products on the shelves. This is done to make the store look more presentable, attractive, and more organized according to category. Women's self-Unit Cooperative needs a
LEOLITA, LAURENSIA
core +2 more sources
Использование автоматизированной торговой системы «СуперМаг» для управления ассортиментом в магазинах типа универсам [PDF]
В статье рассматриваются вопросы управления торговым ассортиментом с использованием специализированного программного обеспечения «СуперМаг», а также наглядно показаны отдельные возможности программного ...
Бобович, А.П.
core
ANALISIS PENGARUH MERCHANDISE, STORE ATMOSPHERE, INTERAKSI ANTARA PELANGGAN DENGAN PELAYAN TOKO TERHADAP IMPULSE BUYING PADA TOKO SIRANDA [PDF]
For this period of time, all the work Toko Siranda has performed to fullfill consumer’s need is unsucessful The growth of mini markets in Semarang reduces sales and turnovers in Toko Siranda.
IDRIS, Idris, UTAMI, Nurul Mutya
core
Optimizing the replenishment process for slow-moving products [PDF]
Taking advantage of the latest technologies, the retail industry has drastically evolved in recent years. Launched by Jerónimo Martins, Nova & Go store is an example of a revolutionary supermarket.
Souza, Wander Pereira
core

