Results 1 to 10 of about 1,678 (118)
Merchandising à l’officine au Maroc [PDF]
Batna Journal of Medical Sciences, 2021 Objectifs. Le but de cette enquête était d’évaluer le degré d’implémentation des principes et approches de merchandising au niveau des pharmacies d’officine au Maroc, et d’en déduire l’intérêt d’une étude à large échelle qui pourrait aboutir à l ...
Jihane Ifezouane +3 more
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Fashion retail strategies in-store design and planning: the case of South Africa
Entrepreneurship and Sustainability Issues, 2023 The study followed a consumer-centred approach in investigating the subject of visual merchandising in the South African fashion retail industry holistically.
Michael C. Cant, Cornelius Bothma
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Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method [PDF]
مدیریت بازرگانی, 2018 Objective: Production and selling products under a brand earned its equity in a different area of product consumption is a popular strategy among manufacturers that do not have the ability or desire to invest in branding.
Azim Zarei, Mohammad Asadi
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THE ROLE OF TECHNOLOGICAL INNOVATION IN MERCHANDISING
Three Seas Economic Journal, 2023 This academic paper aims to explore the role of technological innovation in merchandising and its impact on consumer behaviour and retail performance. The study uses a systematic review and meta-analysis approach to collect and analyse existing research
Mariana Stoica
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Merchandising Strategies: an analysis of their effectiveness in attracting new customers
RAN, 2021 Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world.
Freddy Verastegui Tene +1 more
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Sovremennye Issledovaniâ Socialʹnyh Problem, 2014 In the article it is told about the problem of effectiveness of the pharmacy merchandising in the drug store. Results of qualitative marketing research are showed. Investigation took place in the drug store with closed trade form.
Evelina Aleksandrovna Medvedeva +1 more
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Peran Pembelian Spontan dalam Menentukan Citra Merek Café
Binus Business Review, 2012 Cafe employers realize the importance of visual merchandising management to enhance brand image. Visual merchandising is the activity of promoting the sale of representative goods at retail outlets.
Retno Dewanti +2 more
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Developing parametric design fashion products using 3D printing technology
Fashion and Textiles, 2021 This study created wearable fashion products with parametric design characteristics, using 3D printing technology. The goal of the study was to understand what parametric design features can be simulated with 3D modeling and printing technology, as well ...
Jiwoon Jeong +4 more
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Merchandising na visão do consumidor: uma análise da prática do cross merchandising
Navus: Revista de Gestão e Tecnologia, 2020 O trabalho teve como objetivo analisar a avaliação da prática de cross merchandising na opinião dos consumidores. Procedeu-se, inicialmente, a uma revisão da literatura, focando na discussão acerca do merchandising, sua origem e evolução, seu conceito e ...
Taís Pasquotto Andreoli orcid +1 more
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An Approach for Predicting the Apparent Color of Carpets under Different Illuminants
Applied Sciences, 2022 The color appearance of residential carpets under different illuminants can influence the purchase decisions of consumers, visual merchandisers, and interior designers.
Sumit Mandal +6 more
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