Use of Social Media Marketing in Laundry and Dry-Cleaning Small Businesses in the Ekurhuleni Metropolitan area [PDF]
The Retail and Marketing Review, 2023 This study aims to explore the use of social media and its perceived impact and value as part of the overall marketing effort of small independent, owner-operated laundry and dry-cleaning firms in the Ekurhuleni Metropolitan area, in South Africa ...
Hector Mothudi, Dr Cornelius Bothma
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Customer relationship management and its perceived value from the perspective of SME owners/managers [PDF]
The Retail and Marketing Review, 2023 Recent years have seen the world economy wreaking havoc among businesses large and small. As such, small and medium-sized enterprises (SMEs) are facing multiple challenges.
Prof Johannes A Wiid
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The choice of public universities in a restructured and transforming Higher Education landscape: a student perspective [PDF]
Problems and Perspectives in Management, 2016 The central tenet of the new Constitution of South Africa is to create equal and socially just economic order. This resulted in the higher education sector being restructured through incorporations and mergers.
Soobramoney Penceliah +2 more
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THE PERCEIVED VALUE OF BRAND BUILDING: DO SMALL AND MEDIUM ENTERPRISES IN SOUTH AFRICA RECOGNISE ITS VALUE? [PDF]
Eurasia: Economics & Business, 2023 Branding is a crucial resource for small and medium-sized enterprises (SMEs). The aim was to explore SME owners’ perceptions of branding, and to determine whether these perceptions had an impact on the marketing focus of the enterprise.
Wiid J.A., Cant M.C.
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Young clients’ attitudes to service quality at retail banks in a developing country [PDF]
Banks and Bank Systems, 2017 The aim of this paper is to investigate service quality as perceived by younger customers of retail banks in a developing country. The objectives include identifying customers’ levels of satisfaction and loyalty to their banks and to identify the levels ...
Nkululeko Praise God Zungu +1 more
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The impact of risk factors on South African consumers’ attitude towards online shopping
Acta Commercii, 2021 Orientation: The advances in technology have resulted in an increasing number of people choosing to shop online, globally. Despite the growing number of those shopping online and online retailers, most customers continue to avoid shopping online.
Khathutshelo M. Makhitha +1 more
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The influence of demographic factors on perceived risks affecting attitude towards online shopping
South African Journal of Information Management, 2021 Background: Online shopping adoption has been rising in South Africa (SA). However, there is still a large majority of consumers who are not buying online because of certain risks associated with online shopping.
Khathutshelo M. Makhitha, Kate Ngobeni
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Understanding green buying intention: The interplay of cosmopolitanism, ethnocentrism, materialism and environmental ethics [PDF]
The Retail and Marketing ReviewConsumer concerns about the natural environment have increased tremendously due to rising environmental challenges. However, globalisation – with its increase in the production and consumption of commodities – has increased participation in global ...
Dr Belinda Senooane +2 more
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Beyond convenience: Understanding the multifaceted appeal of online grocery shopping applications [PDF]
The Retail and Marketing ReviewOnline consumer shopping patterns have changed significantly due to technological innovations. This current study examines the interplay between hedonic and utilitarian value and the role of perceived usefulness in determining consumers’ trust in ...
Prof Nombulelo Dilotsotlhe +1 more
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The implications of consumer protection legislation on promotional strategies of retail businesses [PDF]
The Retail and Marketing Review, 2022 The Consumer Protection Act 68 of 2008 (CPA) was designed to prevent businesses from gaining a competitive advantage by engaging in unfair business practices in South Africa.
Marlini Moodley +2 more
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