An adapted consumer decision-making styles inventory of millennial consumers [PDF]
Contemporary literature challenges use of American and European based consumer decision-making styles (CDMS) inventories to African developing economies.
Dr T Musasa, Dr P Moodley
doaj
Convenience and Emotions through Facial Expressions: Evidence from Online Medication Shopping Behavior [PDF]
Convenience is a crucial factor for e-commerce websites and is closely linked to our emotions as the evaluation of the comfort and ease of shopping. However, the emotional component is insufficiently explored in studies.
Semra Ersöz, Prof Hendrik Schröder
doaj
Consumer attitudes towards sponsors of the South African national rugby team [PDF]
The primary objective of the study is to explore the attitudes that consumers in Tshwane have towards the sponsors of the South African National Rugby team, commonly known as the Springboks as a result of the sponsorship partnership.
Catherine Mpolokeng Sephapo, Cindy Erdis
doaj +1 more source
SMEs: do they follow a shotgun or rifle approach when it comes to target marketing? [PDF]
As SMEs are the drivers of employment and GDP in many cases, SMEs are also critical to the development of any economy and their survival and success are, thus, important.
Michael C. Cant +2 more
doaj +1 more source
Evaluating service quality in the Durban freight transportation industry
This paper evaluates service quality in the Durban freight transportation industry, in which a high degree of competition exists. Previous measurements of service quality in the industry have been casual gauges, rather than a formalised process.
Jeevarathnam P. Govender +1 more
doaj +1 more source
Are Small and Medium Enterprises (SMEs) Planning for Strategic Marketing in South Africa?
Substantial evidence shows that strategic marketing planning leads to increased small business performance, yet most small business owners do not draw up a plan for their businesses.
van Scheers Louise +1 more
doaj +1 more source
Market Reach for Retail Services [PDF]
Retail is concentrated in areas where demand is high. A measure of market potential can be used to calculate place-specific demand for retail services. The effect of distance on market potential depends on the willingness of consumers to travel for the products they purchase.
Klaesson, Johan, Öner, Özge
openaire +2 more sources
Factors Encouraging and Discouraging Attendance at Farmers’ Markets: An Application of The Kano Model [PDF]
Farmers’ markets have become fashionable places for shopping, entertainment, and socialising, and in many cases are no longer sources of cheaper or more convenient shopping.
Prof T Dobbelstein +2 more
doaj
Development of retail market in Serbia [PDF]
The aim of this paper is to analyze retail development in Serbia under the conditions of globalization and internationalization in business. The starting point is in current trends in trade in both EU and transitional countries. Macro environmental factors affecting trade development have been investigated as well as indicators related to the number of
GORDANA RADOSAVLJEVIC +2 more
openaire +3 more sources
Investigating ward nurses’ perceptions of hospital pharmacy service quality
In recent years, organisations have increasingly focused their attention on internal service quality, which has a significant effect on customer satisfaction, which in turn impacts the performance of the organisation and ultimately profitability. However,
Patricia Bianca Chetty +2 more
doaj +1 more source

