Results 1 to 10 of about 149 (115)
Art and messages of visual merchandising [PDF]
Tekstilna industrija, 2019 Visual merchandising is actually a technique, ie. mastery of different methods to promote the sale of goods by improving their presentation in the shop window and the object itself.
Nikolić Jelena
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Visual Merchandising Strategy Analysis
Almana: Jurnal Manajemen dan BisnisVisual merchandising is an essential component of modern retail, as it shapes consumer perceptions and influences the shopping experience through attractive, informative, and well-structured visual elements.
Wahyu Tri Retno Sari +1 more
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Visual merchandising and new ways of communication [PDF]
Tekstilna industrija, 2021 In the newly created unusual circumstances, what follows is a transformation of three principles of a visual merchandising from real to virtual experience of visual, tactile (emotional) perception of the customer, balanced offer and freedom of choices ...
Nikolić Jelena
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Fashion retail strategies in-store design and planning: the case of South Africa
Entrepreneurship and Sustainability Issues, 2023 The study followed a consumer-centred approach in investigating the subject of visual merchandising in the South African fashion retail industry holistically.
Michael C. Cant, Cornelius Bothma
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Interior Visual Merchandising and Its Role in Increasing Visual Attraction in Commercial Spaces
Journal of Architecture, Art & Humanistic Science, 2021 Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits.1 The purpose of such ...
Amr El Halaby, Diaaeldin Tantawy
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Palapa: Jurnal Studi Keislaman dan Ilmu Pendidikan, 2023 With exists the development of fashion Of course It just has a big impact on the people who want it No Want to must follow existing trends, for all circles, especially in circles generation young.
Tita Astiani +2 more
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Mercados y Negocios, 2023 This research aims to analyze the perception of customers who visit points of sale on the determining elements of visual merchandising. The study is carried out under a quantitative and descriptive approach through a survey applied to a sample of 159 ...
Dayana González-Morera +3 more
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The Importance of Visual Merchandising in Communicating the Corporate Identity of Retail Stores
Journal of Architecture, Art & Humanistic Science, 2021 In today’s competitive retail environment, retailers struggle in order to increase their sales and to carry their brands to the wider masses. The best way to achieve this purpose is to consider the significance of visual merchandising.
Huda Othman
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Merchandising Strategies: an analysis of their effectiveness in attracting new customers
RAN, 2021 Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world.
Freddy Verastegui Tene +1 more
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Gadjah Mada International Journal of Business, 2020 The study examined direct and indirect effects of visual merchandising on store patronage in a fast-fashion retail context. Adopting the Stimulus-Organism-Response (S-O-R) theory, this study aimed to investigate the relationships of visual merchandising,
Ogi Dhaneswari Daraninggar +2 more
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