Results 1 to 10 of about 2,750 (260)

Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review. [PDF]

Front Psychol, 2021
Mandolfo M, Lamberti L.
europepmc   +1 more source

How active and passive social media use affects impulse buying in Chinese college students? The roles of emotional responses, gender, materialism and self-control. [PDF]

Front Psychol, 2022
Chen S, Zhi K, Chen Y.
europepmc   +1 more source

A dual-process psychological model of impulse buying in digital commerce: evidence from livestream and marketplace contexts. [PDF]

Front Psychol
Xilai Q, Bashir T, Naseem A, Gul RF, Sadiq B.   +4 more
europepmc   +1 more source

Narrative strategies in live-streaming commerce: host storytelling, immersion, and impulse buying. [PDF]

Front Psychol
Wang M, Zhang W, Li Y.
europepmc   +1 more source

Exploring food waste during the COVID-19 pandemic among Malaysian consumers: The effect of social media, neuroticism, and impulse buying on food waste. [PDF]

Sustain Prod Consum, 2021
Lahath A, Omar NA, Ali MH, Tseng ML, Yazid Z.   +4 more
europepmc   +1 more source

HOW DIGITAL MARKETING INFLUENCES IMPULSE BUYING TENDENCY AND IMPULSE BUYING IN E-COMMERCE INDUSTRY

, 2019
The study examines the impact of digital marketing that includes social media marketing and content marketing on impulse buying tendency and impulse buying. The context of the study was e-commerceindustry in Indonesia and a questionnaire was developed with 208 respondents.
openaire   +1 more source

COVID-19 Lockdown and Self-Perceived Changes of Food Choice, Waste, Impulse Buying and Their Determinants in Italy: QuarantEat, a Cross-Sectional Study. [PDF]

Foods, 2021
Scacchi A, Catozzi D, Boietti E, Bert F, Siliquini R.   +4 more
europepmc   +1 more source

Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues! [PDF]

PLoS One
Tian Y, Zakaria SF, Du Y, Qiu Y, Tian Z.
europepmc   +1 more source

Spendception: The Psychological Impact of Digital Payments on Consumer Purchase Behavior and Impulse Buying. [PDF]

Behav Sci (Basel)
Faraz N, Anjum A.
europepmc   +1 more source

Dataset on Vietnamese students' impulse buying behavior on TikTok shop. [PDF]

Data Brief
Phan DH, Nguyen QD, Phuc VKN.
europepmc   +1 more source