Results 1 to 10 of about 384,059 (293)

Impact of COVID-19 on consumers' impulse buying behavior of fitness products: A moderated mediation model. [PDF]

J Consum Behav, 2022
Chiu W, Grace Oh GE, Cho H.
europepmc   +1 more source

Understanding Consumer Online Impulse Buying in Live Streaming E-Commerce: A Stimulus-Organism-Response Framework. [PDF]

Int J Environ Res Public Health, 2022
Li M, Wang Q, Cao Y.
europepmc   +1 more source

Mechanism of AI chatbot anthropomorphism on consumer impulse buying in live streaming scenarios based on SOR framework. [PDF]

PLoS One
Huang J, Ahmad W.
europepmc   +1 more source

A dual-process psychological model of impulse buying in digital commerce: evidence from livestream and marketplace contexts. [PDF]

Front Psychol
Xilai Q, Bashir T, Naseem A, Gul RF, Sadiq B.   +4 more
europepmc   +1 more source

Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review. [PDF]

Front Psychol, 2021
Mandolfo M, Lamberti L.
europepmc   +1 more source

Impulse Buying and Cognitive Dissonance: Differences in Self-Justification and Symbolic Consumption Among Adult South Korean Generation Z Sports Consumers. [PDF]

Behav Sci (Basel)
You J, Jeong KH.
europepmc   +1 more source

How active and passive social media use affects impulse buying in Chinese college students? The roles of emotional responses, gender, materialism and self-control. [PDF]

Front Psychol, 2022
Chen S, Zhi K, Chen Y.
europepmc   +1 more source

The Psychology Behind Impulse Buying

ABSTRACT   One of the most significant phenomena in contemporary consumer behavior is impulse buying, which reflects the intricate interplay between psychological, emotional, and environmental elements that influence impulsive purchases. This study examines the psychological underpinnings of impulse purchases, emphasizing how consumer behavior ...
openaire   +2 more sources

Narrative strategies in live-streaming commerce: host storytelling, immersion, and impulse buying. [PDF]

Front Psychol
Wang M, Zhang W, Li Y.
europepmc   +1 more source

Exploring food waste during the COVID-19 pandemic among Malaysian consumers: The effect of social media, neuroticism, and impulse buying on food waste. [PDF]

Sustain Prod Consum, 2021
Lahath A, Omar NA, Ali MH, Tseng ML, Yazid Z.   +4 more
europepmc   +1 more source