Results 31 to 40 of about 384,059 (293)
Measuring social media impact on Impulse Buying Behavior
Cogent Business & Management, 2023 In today’s ever-evolving business landscape, understanding the shifting buying behaviors of consumers has become a formidable challenge for businesses worldwide.
Prakash Singh +3 more
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, 2022 Considering the importance of e-commerce, very little research has examined how marketing stimuli like music affect impulse buying behavior online. In general, the effect of music on impulse buying is not entirely understood yet. Prior research leads us to suggest that music may influence consumers’ ability to exert self-control and thus their ...
Stano, Fabio +2 more
openaire +5 more sources
Journal of Theoretical and Applied Electronic Commerce Research, 2022 Impulse buying continues to be a relevant topic for retail management, yet few studies have examined the role of online impulse buying. This study analyzes the effect of impulse buying tendency on online impulse buying behavior through the mediation of ...
Judith Cavazos-Arroyo +1 more
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Female Self-gifts Buying Behavior: Impulse Purchase and Product Involvement [PDF]
, 2015 This research examines the effect of product involvement on impulse buying behaviour for self-gifts. An experiment based on a factorial design was conducted among 152 females. Product involvement and self-gift giving context were manipulated by using two
Mai, L.W., Konstantoulaki, K., Kemp, L.
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PERILAKU PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) DI PUSAT PERBENJAAN MODERN DI SURABAYA
An-Nisbah: Jurnal Ekonomi Syariah, 2017 The aim of this research was to analyze the infuence of the fashion involvement and money available toward the impulse buying behaviors through positive emotion.
Eka Adiputra
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The Influence of Store Atmosphere Mediated by Positive Emotion on Impulse Buying
Almana: Jurnal Manajemen dan Bisnis, 2021 Based on the SPR (Stimulus-Process-Response) model, the store atmosphere can act as a stimulus that someone will process. One of them is a positive emotion that can produce a response in the form of impulse buying.
Putri Dwi Fazrin, Salim Siregar
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Vikalpa, 2017 Executive Summary The e-commerce industry in India has seen unprecedented growth in last few years. Eyeing India’s substantial e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector.
Sanjeev Prashar +2 more
doaj +1 more source
PENGARUH STORE ENVIRONMENT TERHADAP IMPULSE BUYING (Survei Pada Pembeli di SERBU MART SUKOREJO)
Sketsa Bisnis, 2014 Tujuan Penelitian ini ada 3 yaitu: 1) menganalisis dan menjelaskan pengaruh variabel factor ambient terhadap impulse buying 2) menganalisis dan menjelaskan pengaruh variabel factor desain terhadap impulse buying 3) menganalisis dan menjelaskan pengaruh ...
Any Urwatul Wusko
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Predicting Indian Shoppers’ Malls Loyalty Behaviour
Vikalpa, 2017 Executive Summary Mall managers tend to believe that purchasing decisions are made inside the shopping malls. These decisions, however, are influenced by various antecedent factors.
Sanjeev Prashar +3 more
doaj +1 more source
Indonesian Journal of Business and Entrepreneurship, 2020 The prevalence of online shopping also gave rise to irrational shopping behavior like impulse buying, which makes up a large share of e-retailer revenue. This study’s objective was to analyze the factors that affect impulse buying (i.e., website quality,
Allysha Tiffany Wiranata, Arga Hananto
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