Results 21 to 30 of about 2,818 (261)
Sains Manajemen, 2022 Abstrak: Penelitian ini bertujuan untuk menyelidiki pengaruh sales promotion, hedonic browsing, dan impulse buying tendency terhadap impulse buying pada pelanggan E-Commerce Shopee di Indonesia.
Martina Rahmawati Masitoh +2 more
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Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, 2019 E-commerce sites have an incentive to encourage impulse buying, even when not in the consumer's best interest. This study investigates what features e-commerce sites use to encourage impulse buying and what tools consumers desire to curb their online spending.
Carol Moser +2 more
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Why are you happy with impulse buying? Evidence from Indonesia [PDF]
Management Science Letters, 2018 Happiness is an ideal condition needed by everyone. In the real life, happiness comes not only from the harmony in the home but also from the exciting environment or atmosphere outside the home, such as impulse buying.
Wiwik Handayani +3 more
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SAGE Open, 2023 The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited.
Chunhui Huo +3 more
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Measuring social media impact on Impulse Buying Behavior
Cogent Business & Management, 2023 In today’s ever-evolving business landscape, understanding the shifting buying behaviors of consumers has become a formidable challenge for businesses worldwide.
Prakash Singh +3 more
doaj +1 more source
, 2022 Considering the importance of e-commerce, very little research has examined how marketing stimuli like music affect impulse buying behavior online. In general, the effect of music on impulse buying is not entirely understood yet. Prior research leads us to suggest that music may influence consumers’ ability to exert self-control and thus their ...
Stano, Fabio +2 more
openaire +5 more sources
Journal of Theoretical and Applied Electronic Commerce Research, 2022 Impulse buying continues to be a relevant topic for retail management, yet few studies have examined the role of online impulse buying. This study analyzes the effect of impulse buying tendency on online impulse buying behavior through the mediation of ...
Judith Cavazos-Arroyo +1 more
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PERILAKU PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) DI PUSAT PERBENJAAN MODERN DI SURABAYA
An-Nisbah: Jurnal Ekonomi Syariah, 2017 The aim of this research was to analyze the infuence of the fashion involvement and money available toward the impulse buying behaviors through positive emotion.
Eka Adiputra
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The Influence of Store Atmosphere Mediated by Positive Emotion on Impulse Buying
Almana: Jurnal Manajemen dan Bisnis, 2021 Based on the SPR (Stimulus-Process-Response) model, the store atmosphere can act as a stimulus that someone will process. One of them is a positive emotion that can produce a response in the form of impulse buying.
Putri Dwi Fazrin, Salim Siregar
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Vikalpa, 2017 Executive Summary The e-commerce industry in India has seen unprecedented growth in last few years. Eyeing India’s substantial e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector.
Sanjeev Prashar +2 more
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