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The influence of culture on impulse buying : A cross-cultural study on impulse buying
, 2016 Background: Impulse buying is increasingly grown and it creates up to 80% of all purchases in certain low involvement product categories. In Sweden, a Swede can spend 20000SEK a year for impulse shopping in average. On the other hand, impulse buying is calculated to be strongly grown in the emerging markets such as Vietnam and Turkey. Due to the steady
Nguyen, Tram, Cakanlar, Özden Aylin
core +5 more sources
The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions
Cogent Business & ManagementImpulse buying decisions are influenced by external stimuli, which give rise to internal stimuli to encourage impulsive buying decisions. Previous research has revealed that external stimuli such as popularity and scarcity claims encourage impulse buying
Ina Melati +4 more
doaj +3 more sources
PENGARUH SHOPPING LIFESTYLE DAN HEDONIC CONSUMPTION TERHADAP IMPULSE BUYING PADA TOKOPEDIA [PDF]
, 2022 Penelitian ini bertujuan untuk mengetahui pengaruh Shopping Lifestyle, Hedonic Consumption terhadap Impulse Buying. Penelitian ini dilakukan pada e-commerce Tokopedia.
Purwanto, Sugeng, Qammaidha, Lailla Nur
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The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review
BBR: Brazilian Business Review, 2023 Culture plays a significant buying role in shaping different aspects of consumer behavior such as rational, impulse, and compulsive buying behavior. Impulse buying is one of the prevalent phenomena that significantly affect the sales revenue of companies.
Abu Bashar +2 more
doaj +1 more source
Impulse buying behaviour: an online-offline comparative and the impact of social media [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - This paper aims to explore the phenomenon of impulse buying in the fashion industry. The online and offline channels are compared to determine which is perceived as leading to more impulsive buying.
Laura Aragoncillo, Carlos Orus
doaj +1 more source
Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, 2019 E-commerce sites have an incentive to encourage impulse buying, even when not in the consumer's best interest. This study investigates what features e-commerce sites use to encourage impulse buying and what tools consumers desire to curb their online spending.
Carol Moser +2 more
openaire +1 more source
SAGE Open, 2023 The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited.
Chunhui Huo +3 more
doaj +1 more source
How do you get academics to buy on impulse? Challenging e-consumers under a magnifying glass [PDF]
Academic Review of Business and Economics, 2022 Online impulse buying is a complex behavior that is determined by many factors, not only external but also internal. Some consumers are less prone to irrational behavior than others.
Agnieszka Stadnicka
doaj +1 more source
Factors influencing online impulse buying behavior during Covid-19 pandemic
, 2022 The main purpose of this study was to determine the influence of product availability, time availability, money availability on online impulse buying behavior during COVID-19 pandemic among consumers in Malaysia.
Adnan, Nur Farahanim, Osman, Syuhaily
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Impulse buying: A systematic literature review and future research directions
, 2022 This paper performs a comprehensive analysis of academic research on impulse buying following a systematic literature review approach. Drawing on the TCCM framework suggested by Paul and Rosado-Serrano, we synthesize the impulse buying literature and ...
Sameer Deshpande +7 more
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