Results 21 to 30 of about 7,074 (298)
PENGARUH SHOPPING LIFESTYLE DAN HEDONIC CONSUMPTION TERHADAP IMPULSE BUYING PADA TOKOPEDIA
, 2022 Penelitian ini bertujuan untuk mengetahui pengaruh Shopping Lifestyle, Hedonic Consumption terhadap Impulse Buying. Penelitian ini dilakukan pada e-commerce Tokopedia.
Purwanto, Sugeng, Qammaidha, Lailla Nur
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Factors influencing online impulse buying behavior during Covid-19 pandemic
, 2022 The main purpose of this study was to determine the influence of product availability, time availability, money availability on online impulse buying behavior during COVID-19 pandemic among consumers in Malaysia.
Adnan, Nur Farahanim, Osman, Syuhaily
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Impulse buying: A systematic literature review and future research directions
, 2022 This paper performs a comprehensive analysis of academic research on impulse buying following a systematic literature review approach. Drawing on the TCCM framework suggested by Paul and Rosado-Serrano, we synthesize the impulse buying literature and ...
Sameer Deshpande +7 more
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Measuring social media impact on Impulse Buying Behavior
Cogent Business & Management, 2023 In today’s ever-evolving business landscape, understanding the shifting buying behaviors of consumers has become a formidable challenge for businesses worldwide.
Prakash Singh +3 more
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, 2022 Considering the importance of e-commerce, very little research has examined how marketing stimuli like music affect impulse buying behavior online. In general, the effect of music on impulse buying is not entirely understood yet. Prior research leads us to suggest that music may influence consumers’ ability to exert self-control and thus their ...
Stano, Fabio +2 more
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The Influence of Store Atmosphere Mediated by Positive Emotion on Impulse Buying
Almana: Jurnal Manajemen dan Bisnis, 2021 Based on the SPR (Stimulus-Process-Response) model, the store atmosphere can act as a stimulus that someone will process. One of them is a positive emotion that can produce a response in the form of impulse buying.
Putri Dwi Fazrin, Salim Siregar
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Female Self-gifts Buying Behavior: Impulse Purchase and Product Involvement [PDF]
, 2015 This research examines the effect of product involvement on impulse buying behaviour for self-gifts. An experiment based on a factorial design was conducted among 152 females. Product involvement and self-gift giving context were manipulated by using two
Mai, L.W., Konstantoulaki, K., Kemp, L.
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PERILAKU PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) DI PUSAT PERBENJAAN MODERN DI SURABAYA
An-Nisbah: Jurnal Ekonomi Syariah, 2017 The aim of this research was to analyze the infuence of the fashion involvement and money available toward the impulse buying behaviors through positive emotion.
Eka Adiputra
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Journal of Theoretical and Applied Electronic Commerce Research, 2022 Impulse buying continues to be a relevant topic for retail management, yet few studies have examined the role of online impulse buying. This study analyzes the effect of impulse buying tendency on online impulse buying behavior through the mediation of ...
Judith Cavazos-Arroyo +1 more
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Vikalpa, 2017 Executive Summary The e-commerce industry in India has seen unprecedented growth in last few years. Eyeing India’s substantial e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector.
Sanjeev Prashar +2 more
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