ANALISIS PENGARUH DISPLAY PRODUK, PROMOSI BELOWTHE LINE, DAN EMOSI POSITIF TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF PADA SRI RATU PEMUDA DEPARTMENT STORE [PDF]
Unplanned purchasing behavior (unplanned buying) or impulsive buying is something interesting for producers and retailers,because it’s a huge market share in the modern market. Then, the phenomenon of "impulse buying" is something that must be created.
ISANA, Allan Dwi, NUGRAHENI , Rini
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Impulse-buying behavior is enjoyable for consumers and profitable for marketers. Selecting what they want and putting it in the shopping cart gives customers a sense of shopping enjoyment.
Ina Melati +4 more
doaj +1 more source
Pengaruh Shopping Lifestyle dan Fashion Involvement terhadap Impulse Buying Behaviour Masyarakat di Kota Denpasar [PDF]
This study aims to describe the influence of lifestyle and fashion shopping imvolement against impulse buying behavior of society in Denpasar. The samples used in this study were 100 people responen.
D, N. P. (Ni), Giantari, I. G. (I)
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Antecedents of impulse buying behaviour in generation z
Purpose – This study aims to determine how impulse buying behaviour is influenced by customer reviews and influencer credibility, using trust as a mediating factor in the purchase of skintific products by generation z in Bali province. Method – An online
Ni Km Tri Sukma Sagitarini +1 more
doaj +1 more source
Consumer impulse buying behavior: the role of confidence as moderating effect. [PDF]
Tran VD.
europepmc +1 more source
HUBUNGAN SEGMEN VALS (VALUE AND LIFESTYLE) DENGAN IMPULSE BUYING PADA KONSUMEN FACTORY OUTLET DI KOTA BANDUNG [PDF]
Penelitian ini bertujuan untuk menguji apakah ada hubungan antara segmen VALS (Value And Lifestyle) dengan Impulse Buying pada konsumen factory outlet di kota Bandung.
Mahira, Ghina
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A STUDY OF PLANNED IMPULSIVE BUYING ON CONSUMERS IN INDONESIA [PDF]
Marketing process in a company will be successful if they can understand the unique character of their consumers. Unique characteristic of Indonesian consumer who unplanned and who have unplanned spending pattern became such opportunities for the company
Diana , Aqmala, Naili , Farida
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Online impulse buying behavior and marketing optimization guided by entrepreneurial psychology under COVID-19. [PDF]
Wang P, Chapa S.
europepmc +1 more source
Pengaruh Stimulus Lingkungan Toko dan Faktor Lingkungan Sosial terhadap Perilaku Pembelian Impulsif pada Carrefour Sunset Road di Denpasar [PDF]
Store environmental stimuli is done promotional techniques to increase consumer spending is not planned to certain product groups.Social environmental factors may include employee assistance and employee perceptions.
Sulistyawati, E. (Eka) +1 more
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Impulsivity Relates to Relative Preservation of Mesolimbic Connectivity in Patients with Parkinson Disease. [PDF]
IntroductionThe relationship between Parkinson Disease (PD) pathology, dopamine replacement therapy (DRT), and impulse control disorder (ICD) development is still incompletely understood.
Bari, Ausaf +6 more
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