Results 21 to 30 of about 2,163 (259)

Factors influencing Impulse Buying Behavior.

International Journal of Orthopaedics Research, 2022
Abstract Impulse buying is a classic phenomenon of violation of homo economics. Interesting subject to study to explore the reasons for breaking the rules. Various factors have been studied in this article, quantified with the SPSS tool after collecting the data from the general population.
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PERSONAL AND CULTURAL FACTORS INFLUENCING CONSUMERS’ IMPULSE BUYING BEHAVIOR: A DEVELOPING COUNTRY PERSPECTIVE

International Journal of Business Reflections, 2022
The purpose of this study is to investigate the influence of Personality, shopping enjoyment tendency, materialism, impulse buying tendency, and cultural dimension namely collectivism and individualism on impulse buying behavior.
Aleem Raza, Muhammad Asif, Mubasher Akram   +2 more
doaj   +1 more source

Impulsive Behaviors in Patients With Pathological Buying

Journal of Behavioral Addictions, 2016
Aim To investigate impulsive behaviors in pathological buying (PB). Methods The study included three groups matched for age and gender: treatment seeking outpatients with PB (PB+), treatment seeking psychiatric inpatients without PB (PB−), and a healthy control group (HC).
Zander, Heike, Claes, Laurence, Voth, Eva, de Zwaan, Martina, Mueller, Astrid   +4 more
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A Review of Impulse Buying Behavior

International Journal of Marketing Studies, 2013
Researchers and Practitioners have been interested in the field of impulse buying for the past sixty years (Clover, 1950; Stern, 1962; Rook, 1987; Peck and Childers, 2006; Chang et.al, 2011). The purpose of this paper is to provide a detailed account of the impulse buying behavior by compiling the various research works literature in the field of ...
Ravi Shankar Bhakat, G. Muruganantham
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The Role of Parasocial Interaction in Impulse Buying Behavior in Social Commerce Instagram Considering Social Class and Generation [PDF]

International Journal of Management, Accounting and Economics
According to the results of recent studies, the reasons for impulse purchases differ between social classes and different generations. Factors affecting impulse buying behavior in the context of parasocial interaction, including related social features ...
Mohammad Safari, Zahra Kazemi Saraskanrood   +1 more
doaj   +1 more source

FACTORS INFLUENCE IMPULSIVE BUYING BEHAVIOR

Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie, 2023
Impulse buying is an unplanned purchase made during the purchasing process due to internal or external triggers. For nearly 100 years, researchers have been interested in studying impulse buying behavior and have attempted to explain the significance of impulse purchase behavior in recent years.
Urandelger Gantulga, Dalaitseren Dashrentsen   +1 more
openaire   +1 more source

HOW DOES SELF-CONTROL OPERATE? A FOCUS ON IMPULSE BUYING [PDF]

Papeles del Psicólogo, 2019
Abundant evidence in social psychology attests that self-control shapes human behavior. However, there is still room for further explorations of the interplay between the self-control system and consumer behavior, especially regarding impulse buying ...
Meysam Moayery, Lorea Narvaiza Cantín , Juan José Gibaja Martíns   +2 more
doaj   +1 more source

The COVID-19 Pandemic and the Antecedants for the Impulse Buying Behavior of US Citizens

Journal of Competitiveness, 2020
In an analysis based on the theory of Fear, this study examines impulse purchase patterns during the COVID-19 Pandemic across major US urban centers. Data from 889 US consumers were collected from leading US cities to evaluate impulse buying behavior ...
Rizwan Raheem Ahmed, Dalia Streimikiene, Jo-Ann Rolle, Pham Anh Duc   +3 more
doaj   +1 more source

The Effect of Situational Factor, Visual Merchandising, and Electronic Word of Mouth on Impulsive Buying Behavior on Video on Demand Services Current The Covid-19 Pandemic Crisis

Journal of Business and Behavioural Entrepreneurship, 2021
The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for home entertainment. This makes video on demand service providers compete by taking advantage of this situation.
Muhammad Saif Furqan Abdullah, Yessy Artanti   +1 more
doaj   +1 more source

Beverage product packaging color affects the impulse buying behavior of consumers at convenience stores in Ho Chi Minh City

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2023
The study identifies factors of product packaging color that affect the impulse buying behavior of consumers through mediating variables such as Arousal, Impulsion, and Unplanned buying.
Nguyễn Nhật Đình Duy, Hoàng Cửu Long   +1 more
doaj   +1 more source