Brain–computer interface to predict impulse buying behavior using functional near-infrared spectroscopy [PDF]
Scientific Reports, 2022 As the rate of vaccination against COVID-19 is increasing, demand for overseas travel is also increasing. Despite people’s preference for duty-free shopping, previous studies reported that duty-free shopping increases impulse buying behavior.
SuJin Bak +3 more
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State-trait interactions in regulatory focus determine impulse buying behavior. [PDF]
PLoS ONE, 2021 Little research has focused on motivational state-trait interactions to explain impulse buying. Although the trait chronic regulatory focus has been linked to impulse buying, no evidence yet exists for an effect of situational regulatory focus and no ...
Anand Krishna +2 more
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Factors Affecting Impulse Buying Behavior of Consumers. [PDF]
Front Psychol, 2021 Rodrigues RI, Lopes P, Varela M.
europepmc +5 more sources
Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception [PDF]
HeliyonThis research aimed to identify the factors that influence impulse buying behavior during livestreaming and advance the existing literature based on a proposed conceptual framework grounded in the stimulus-organism-response (S–O-R) model.
Zhitan Feng +4 more
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From Browsing to Buying: Determinants of Impulse Buying Behavior in Mobile Commerce
Journal of Theoretical and Applied Electronic Commerce ResearchMobile commerce has transformed the retail landscape, yet the determinants of impulse buying behavior in this environment remain understudied, particularly in emerging markets.
Manuel Escobar-Farfán +5 more
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Applying the S-O-R model to explore impulsive buying behavior driven by influencers on social commerce websites [PDF]
PeerJ Computer ScienceIn recent years, influencer marketing has gained increasing popularity, with many influencers embedding product information into their content (e.g., videos and articles).
Tanaporn Hongsuchon +2 more
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European Journal of Management Issues, 2022 Purpose: This study focuses on identifying aspects that can influence the behavior of consumers who make purchases at thematic cafes in Malang. This study uses a thematic store atmosphere as an independent variable, impulse buying behavior as a ...
Vanessa Natalisa Palilingan +2 more
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How do you get academics to buy on impulse? Challenging e-consumers under a magnifying glass [PDF]
Academic Review of Business and Economics, 2022 Online impulse buying is a complex behavior that is determined by many factors, not only external but also internal. Some consumers are less prone to irrational behavior than others.
Agnieszka Stadnicka
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Agent-Based Simulation Consumer Behavior in Impulse Buying [PDF]
Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī, 2021 Because of the dissemination of impulse buying behavior in consumers its academic studies have increased over the last decade. Because in large stores, sales have to be increased, the behavior of consumers in impulse buying to be taken into account by ...
Salman Abbasi Siar +2 more
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Consumers’ Impulse Buying Behavior: Structured Systematic Literature Review [PDF]
International Journal of Management, Accounting and Economics, 2021 To be successful in business the marketers must have understanding of how consumers behave on every occasion during an implicit or explicit need for a product. The knowledge of consumer behavior involves both the physical, mental and emotional process is
Melaku Alemu, Shimels Zewdie
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