Results 11 to 20 of about 7,074 (298)
Why are you happy with impulse buying? Evidence from Indonesia [PDF]
Management Science Letters, 2018 Happiness is an ideal condition needed by everyone. In the real life, happiness comes not only from the harmony in the home but also from the exciting environment or atmosphere outside the home, such as impulse buying.
Wiwik Handayani +3 more
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PENGARUH STORE ENVIRONMENT DAN IMPULSE BUYING TENDENCY TERHADAP URGE TO BUY IMPULSIVELY DAN IMPULSE BUYING BEHAVIOUR [PDF]
E-Jurnal Manajemen, 2016 Penelitian ini bertujuan untuk mengetahui perbandingan perilaku impulse buying yang dilakukan pada pelanggan Mall Bali Galeria dan Beachwalk. Sampel dalam penelitian ini berjumlah 200 orang yang diambil dengan menggunakan teknik purposive sampling. Teknik analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM). Secara komprehensif
I Gst. Bgs. Ag. Andira Eka Pradana +1 more
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Global Business Review, 2010 This article reviews extant literature in the field of impulse buying. This review has been undertaken with a specific focus on understanding the phenomenon of ‘impulse buying’ and the factors that work towards motivating impulsive action in perspective of buying.
Supriya M. Kalla, A.P. Arora
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The influence of culture on impulse buying : A cross-cultural study on impulse buying
, 2016 Background: Impulse buying is increasingly grown and it creates up to 80% of all purchases in certain low involvement product categories. In Sweden, a Swede can spend 20000SEK a year for impulse shopping in average. On the other hand, impulse buying is calculated to be strongly grown in the emerging markets such as Vietnam and Turkey. Due to the steady
Nguyen, Tram, Cakanlar, Özden Aylin
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The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions
Cogent Business & ManagementImpulse buying decisions are influenced by external stimuli, which give rise to internal stimuli to encourage impulsive buying decisions. Previous research has revealed that external stimuli such as popularity and scarcity claims encourage impulse buying
Ina Melati +4 more
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NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR
Gadjah Mada International Journal of Business, 2003 Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors.
Danes Jaya Negara +1 more
doaj +3 more sources
The influence of culture on impulse buying
Journal of Consumer Marketing, 2019 PurposeThis study aims to expand the understanding of impulse buying behavior by looking further into the role of culture in cross-cultural contexts.Design/methodology/approachA cross-cultural questionnaire was administered across three countries, namely, Sweden, Turkey and Vietnam.FindingsCulture impacts impulse buying behavior of subjects with ...
Aylin Cakanlar, Tram Nguyen
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Impulse buying behaviour: an online-offline comparative and the impact of social media [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - This paper aims to explore the phenomenon of impulse buying in the fashion industry. The online and offline channels are compared to determine which is perceived as leading to more impulsive buying.
Laura Aragoncillo, Carlos Orus
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Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, 2019 E-commerce sites have an incentive to encourage impulse buying, even when not in the consumer's best interest. This study investigates what features e-commerce sites use to encourage impulse buying and what tools consumers desire to curb their online spending.
Carol Moser +2 more
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SAGE Open, 2023 The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited.
Chunhui Huo +3 more
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