Results 1 to 10 of about 5,533 (271)
Jurnal Performa, 2023 Sales promotion on impulsive buying, product quality on impulsive buying, sales promotion on shopping lifestyle, shopping lifestyle on impulsive buying, and sales promotion on impulsive buying mediated by shopping lifestyle are the subjects of this study.
Tiara Musdhalifah Fachruroji +1 more
doaj +1 more source
Regulasi Diri dan Pembelian Impulsif Remaja Akhir Penggemar K-Pop dalam Membeli Merchandise K-Pop
Guidena, 2023 Impulse buying is irrational buying behavior because it is less able to make careful consideration before buying, which is supported by a strong desire from within without thinking about its use.
Erly Marcella Padji +1 more
doaj +1 more source
Edukasia, 2023 Perkembangan zaman mendorong semakin pesatnya teknologi. Jangkauan internet yang luas memudahkan manusia dalam melakukan kegiatan ekonomi melalui situs belanja online.
Juliana Pratiwi, Yenni Samri Juliaty
doaj
Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2022 This study was conducted to understand impulsive buying behaviour based on gender (male and female) during the pandemic. The study used a survey in the Greater Bandung area (Bandung City, Cimahiy City, Bandung Regency and West Bandung Regency) using ...
Nanda Ravenska, Pepi Zulvia
doaj +1 more source
Exploring the Impact of Conformity on Impulsive Buying: Implications for Counseling Practices
Jurnal Bimbingan dan Konseling TerapanGiven the increasing prevalence of impulsive buying behavior among football supporters, understanding the underlying social influences becomes crucial for effective intervention.
Henkbajeck Jomn Lospabai +1 more
doaj +1 more source
Looking beyond impulse buying [PDF]
European Journal of Marketing, 2014 Purpose – This paper aims to conceptualize consumer impulsiveness (CI) as a global trait to explore its influence on a wider range of consumer behaviours and also presents a revised CI scale. Prior research on CI focuses on the impulse buying context and does not establish the cross-cultural invariance of the CI scale.
Sharma, Piyush +2 more
openaire +2 more sources
Impulsive Buying on the Member of Online Shopping Community: The Role of Self-regulation
Indonesian Psychological ResearchImpulsive buying has become a major issue among the younger generation. Identifying factors that can prevent impulsive buying is crucial for promoting both mental and financial well-being.
Fathin Fadhilah +1 more
doaj +1 more source
Indonesian Journal of Business and EntrepreneurshipBackground: Populix stated the number of impulsive buying increases along with the development of e-commerce, which provides many stimuli for ease in shopping.
Arya Emerald Dwiguna Rahma +1 more
doaj +1 more source
Almana: Jurnal Manajemen dan BisnisTik-Tok Shop is a social media application that is widely liked by almost all levels of society, including young people, including regular students of Sisingamangaraja XII Tapanuli University (UNITA).
Ronal Donra Sihaloho +3 more
doaj +1 more source
The Influence of Impulsivity and Values on Impulsive Buying
, 2020 This study examined the influence of impulsivity and values orientations on impulsive buying tendencies on convenience sample from the City of Zagreb (N = 220, 56% women) using the Baratt impulsivity scale, Buying Impulsivity Scale, and Value Orientation Scale. Participants were between the ages 20 years and 55 years, and all were employed.
Sokić, Katarina, Korkut, Darija
openaire +3 more sources