Results 1 to 10 of about 85 (67)
IIMB Management Review, 2016 With the opening up of the economy and the proliferation of mall culture, the economic relevance of impulsive buying behaviour has assumed significance.
Anshul Verma
exaly +3 more sources
SAGE Open, 2021 Collaborative consumption proposes fruitful avenues to achieve profitability and ensure environmental sustainability, becoming a paramount global concern.
Shahid Nawaz, Muhammad Zahid Nawaz
exaly +2 more sources
Frontiers in Psychology, 2022 We built a livestreaming impulsive buying model based on stimulus-organism-response (SOR) theory, and we explored the impact of atmospheric cues (ACELS) and sales promotion (SPELS) on impulsive buying (IBI) based on emotions (EOC) and Zhong Yong tendency
Hongli Gao +3 more
exaly +3 more sources
Effects of Sentiment on Impulsive Buying Behavior: Evidence of COVID-19 in Indonesia [PDF]
Journal of Economics, Business & Accountancy Ventura, 2021 This study aims to investigate the effects of positive and negative sentiment on impulsive buying behavior among Indonesian people based on the theory of stimulus organism response (S-O-R).
Ali Mursid
doaj +1 more source
Hubungan Gaya Hidup Hedonis Dengan Kecenderungan Impulsive Buying Pada Remaja
Anfusina: Journal of Psychology, 2022 Impulsive buying is an irrational purchase that occurs quickly without any consideration and there is no process of searching for information about the product purchased so that the purchase occurs because of an emotional impulsive.
Siti Dinda Haryani +2 more
doaj +1 more source
Impact of personality traits and product involvement on clothing impulsive buying [PDF]
مدیریت بازرگانی, 2016 Most of people are familiar with returning home with products they never intended to buy. Impulsive buying is a specific and broad aspect of consumer lifestyle in different communities. For this reason, Impulsive buying has been subject of study for many
Kobra Bakhshizade +2 more
doaj +1 more source
Impulsive Buying Tendecy: The Role of Cognitive Factors, Personality Traits and Affect
Yaşam Becerileri Psikoloji Dergisi, 2022 Impulsive buying is considered to be an emotional and unplanned decision-making behaviour. Because this type of purchasing rate has fairly increased in recent years, examining the determinants of impulsive buying is important to understand which ...
Hatice Kafadar, Selin Yılmaz
doaj +1 more source
Review of Management and Entrepreneurship, 2022 Fashion products are one of the most popular types of products and are often purchased by people in general especially in Indonesia. Many individuals are willing to spend a lot of time just to improve the appearance in order to be able to follow the ...
Sandi Satria, Thomas Stefanus Kaihatu
doaj +1 more source
The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: Research on consumer behavior in Serbia and Bosnia and Herzegovina [PDF]
Marketing (Beograd. 1991), 2022 The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: research on consumer behavior in Serbia and Bosnia and Herzegovina The aim of this research was to determine the relationship between ...
Matanović Jelena +2 more
doaj
SELF-MONITORING DAN IMPULSIVE BUYING PRODUK KOSMETIK DI KALANGAN MAHASISWI: STUDI KORELASI
Journal of Community Mental Health and Public Policy, 2023 Background: Female students as late teens are individuals who have the tendency to do impulsive buying or spontaneous buying. In making purchases, female students are easily influenced which made them buy items that are popular in their social ...
Milazia Putri +3 more
doaj +1 more source