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The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: Research on consumer behavior in Serbia and Bosnia and Herzegovina [PDF]
The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: research on consumer behavior in Serbia and Bosnia and Herzegovina The aim of this research was to determine the relationship between ...
Matanović Jelena +2 more
doaj
Impulsive and compulsive buying behaviors have been seen at different rates in different societies and can cause psychological, economic, and sociological problems both individually and socially in the short and long term.
İsmail Gökhan Cintamür
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SELF-MONITORING DAN IMPULSIVE BUYING PRODUK KOSMETIK DI KALANGAN MAHASISWI: STUDI KORELASI
Background: Female students as late teens are individuals who have the tendency to do impulsive buying or spontaneous buying. In making purchases, female students are easily influenced which made them buy items that are popular in their social ...
Milazia Putri +3 more
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Penelitian ini bertujuan untuk mengetahui perbandingan perilaku impulse buying yang dilakukan pada pelanggan Mall Bali Galeria dan Beachwalk. Sampel dalam penelitian ini berjumlah 200 orang yang diambil dengan menggunakan teknik purposive sampling. Teknik analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM). Secara komprehensif
I Gst. Bgs. Ag. Andira Eka Pradana +1 more
openaire +2 more sources
The sudden urge to buy, referred to as impulsive buying, is triggered by both a gamut of extraneous, market-related stimuli and internal psychological factors. The extant literature on this has majorly focused on the antecedents of impulsive shopping, prominent among these include traits (like sensation-seeking and impulse buying tendency or IBT ...
Chandan Parsad +2 more
openaire +1 more source
Purpose: This study focuses on identifying aspects that can influence the behavior of consumers who make purchases at thematic cafes in Malang. This study uses a thematic store atmosphere as an independent variable, impulse buying behavior as a dependent variable, as well as positive emotion and impulse buying tendency as mediating variables. Design /
Vanessa Natalisa Palilingan +2 more
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Regulasi Diri dan Pembelian Impulsif Remaja Akhir Penggemar K-Pop dalam Membeli Merchandise K-Pop
Impulse buying is irrational buying behavior because it is less able to make careful consideration before buying, which is supported by a strong desire from within without thinking about its use.
Erly Marcella Padji +1 more
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Religiosity and Impulsive Buying Tendencies: A model and Empirical Application [PDF]
Impulsive buying is a dream segment for retailers and marketers. Stimulants in retail environment evoke a sudden urge for the acquisition of products spontaneously. This desire for immediate possession and instant gratification may get an effect from the religious orientation and various beliefs of an individual.
Muhammad Danish Habib +2 more
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This study aims to examines the effect of personal factors and situational factors on impulse buying in the context of impulse tourism especially on Tiket.com users in Indonesia.
Fatharani Aghnia Fitri, Heppy Millanyani
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Hubungan Self Monitoring Dengan Impulsive Buying Terhadap Produk Fesyen Pada Mahasiswi Rantau
Penelitian ini bertujuan untuk mengungkap hubungan antara self monitoring dengan impulsive buying terhadap produk fashion pada mahasiswi rantau. Partisipan dalam penelitian ini adalah 259 mahasiswi rantau Univeristas Kristen Satya Wacana yang di tentukan
Giannita Virgy Pramono +1 more
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