The Influence of Face Loss on Impulse Buying: An Experimental Study
In this research, the effect of face loss on impulsive buying is examined under the background of Chinese culture. Using experimental studies, we examined the mediating effect of emotion and the moderating effect of self-control.
Gong Sun +4 more
doaj +1 more source
HUBUNGAN ANTARA MONEY ATTITUDE DENGAN IMPULSIVE BUYING TENDENCY MELALUI MATERIALISM SEBAGAI MEDIATOR [PDF]
— Impulsive buying tendency is tendency to make unplanned buying activities. This activity is driven by cognitive aspects as indicated by the lack of planning in making purchases and affective aspects that emphasize emotional responses.
Honey Wahyuni +3 more
core +3 more sources
Pengaruh Hedonic Shopping Motivations terhadap Impulsive Buying pada Konsumen Produk Fashion
Penelitian ini memiliki tujuan untuk mengetahui pengaruh hedonic shopping motivations terhadap impulsive buying pada konsumen produk fashion. Penelitian ini dilakukan kepada 160 responden dengan rentang usia 19 – 25 tahun dan pernah melakukan pembelian ...
Diyah Ranasari, Fajrianthi Fajrianthi
doaj +1 more source
Impulse buying is a very complex behavior exhibited by retail consumers and so many components - components that can affect both externally and internally.
Vincentius Edbert Arijaya +1 more
doaj +1 more source
Female self-gifts buying behaviour: impulse purchase and product involvement [PDF]
This research examines the effect of product involvement on impulse buying behaviour for self-gifts. An experiment based on a factorial design was conducted among 152 females. Product involvement and self-gift giving context were manipulated by using two
Kemp, L. +5 more
core +1 more source
This study aims to analyze and test the effect of religiosity and marketing external stimulus on impulsive online purchases in generation Z with respondents namely 75 Islamic Economics students at the Jember University Jember campus from class 2017 ...
N. Ari Subagio +3 more
doaj +1 more source
HARGA DIRI DAN KONFORMITAS TERHADAP PEMBELIAN IMPULSIF FASHION THRIFT [PDF]
The development of social media has also had an effect on the fashion sector, namely by the emergence of the thrift fashion trend. Branded goods at low prices cause buyers to ignore functional aspects and make impulsive purchases.
Zulfaidah, Umami
core
The Relationship Between Executive Functions and Impulsive Buying: A Structural Equation Model
Objective: Planning, set-shifting, and inhibition are processes that come into play in people’s decisionmaking behavior in their daily lives and are components of executive functions.
Hasibe Arıcan, Hatice Kafadar
doaj +1 more source
Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [PDF]
ObjectiveThe tendency to use luxury cosmetic products is increasing in Iran, and Telegram has become a channel for offering and selling such products. Considering that the quality of online services is essential for the success of online businesses, this
Fatemeh Golalizadeh +2 more
doaj +1 more source
The moderating influence of social factors in impulsive buying behaviour: development of a scale to measure social and non-social impulsive buying tendencies [PDF]
Impulsive behaviour accounts for a significant percentage of retail sales, yet it may contribute to consumer debt and affect psychological wellbeing.
Shawcross, Matthew Stuart
core +1 more source

