Results 31 to 40 of about 17,527 (238)

The Influence of Face Loss on Impulse Buying: An Experimental Study

open access: yesFrontiers in Psychology, 2021
In this research, the effect of face loss on impulsive buying is examined under the background of Chinese culture. Using experimental studies, we examined the mediating effect of emotion and the moderating effect of self-control.
Gong Sun   +4 more
doaj   +1 more source

HUBUNGAN ANTARA MONEY ATTITUDE DENGAN IMPULSIVE BUYING TENDENCY MELALUI MATERIALISM SEBAGAI MEDIATOR [PDF]

open access: yes, 2021
— Impulsive buying tendency is tendency to make unplanned buying activities. This activity is driven by cognitive aspects as indicated by the lack of planning in making purchases and affective aspects that emphasize emotional responses.
Honey Wahyuni   +3 more
core   +3 more sources

Pengaruh Hedonic Shopping Motivations terhadap Impulsive Buying pada Konsumen Produk Fashion

open access: yesBuletin Riset Psikologi dan Kesehatan Mental, 2021
Penelitian ini memiliki tujuan untuk mengetahui pengaruh hedonic shopping motivations terhadap impulsive buying pada konsumen produk fashion. Penelitian ini dilakukan kepada 160 responden dengan rentang usia 19 – 25 tahun dan pernah melakukan pembelian ...
Diyah Ranasari, Fajrianthi Fajrianthi
doaj   +1 more source

ANALYSIS OF THE EFFECT OF PROMOTION FOCUS VARIABLES AND PREVENTION FOCUS ON IMPULSE BUYING TENDENCY VARIABLES: EMPIRICAL STUDY ON SHOPEE

open access: yesJurnal Performa, 2022
Impulse buying is a very complex behavior exhibited by retail consumers and so many components - components that can affect both externally and internally.
Vincentius Edbert Arijaya   +1 more
doaj   +1 more source

Female self-gifts buying behaviour: impulse purchase and product involvement [PDF]

open access: yes, 2015
This research examines the effect of product involvement on impulse buying behaviour for self-gifts. An experiment based on a factorial design was conducted among 152 females. Product involvement and self-gift giving context were manipulated by using two
Kemp, L.   +5 more
core   +1 more source

Religiusitas Pembelian Impulsif dan Stimulus Eksternal Generasi Z dalam Pembelian Online: Studi Kasus Mahasiswa Universitas Jember

open access: yesJurnal Ekonomi Akuntansi dan Manajemen, 2023
This study aims to analyze and test the effect of religiosity and marketing external stimulus on impulsive online purchases in generation Z with respondents namely 75 Islamic Economics students at the Jember University Jember campus from class 2017 ...
N. Ari Subagio   +3 more
doaj   +1 more source

HARGA DIRI DAN KONFORMITAS TERHADAP PEMBELIAN IMPULSIF FASHION THRIFT [PDF]

open access: yes, 2023
The development of social media has also had an effect on the fashion sector, namely by the emergence of the thrift fashion trend. Branded goods at low prices cause buyers to ignore functional aspects and make impulsive purchases.
Zulfaidah, Umami
core  

The Relationship Between Executive Functions and Impulsive Buying: A Structural Equation Model

open access: yesNeuropsychiatric Investigation, 2022
Objective: Planning, set-shifting, and inhibition are processes that come into play in people’s decisionmaking behavior in their daily lives and are components of executive functions.
Hasibe Arıcan, Hatice Kafadar
doaj   +1 more source

Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [PDF]

open access: yes‫مدیریت بازرگانی, 2023
ObjectiveThe tendency to use luxury cosmetic products is increasing in Iran, and Telegram has become a channel for offering and selling such products. Considering that the quality of online services is essential for the success of online businesses, this
Fatemeh Golalizadeh   +2 more
doaj   +1 more source

The moderating influence of social factors in impulsive buying behaviour: development of a scale to measure social and non-social impulsive buying tendencies [PDF]

open access: yes, 2016
Impulsive behaviour accounts for a significant percentage of retail sales, yet it may contribute to consumer debt and affect psychological wellbeing.
Shawcross, Matthew Stuart
core   +1 more source

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