Results 11 to 20 of about 17,527 (238)
Collaborative consumption proposes fruitful avenues to achieve profitability and ensure environmental sustainability, becoming a paramount global concern.
Shahid Nawaz, Muhammad Zahid Nawaz
exaly +2 more sources
We built a livestreaming impulsive buying model based on stimulus-organism-response (SOR) theory, and we explored the impact of atmospheric cues (ACELS) and sales promotion (SPELS) on impulsive buying (IBI) based on emotions (EOC) and Zhong Yong tendency
Hongli Gao +3 more
exaly +3 more sources
Pengaruh Personality Dan Shop Enjoyment Terhadap Impulse Buying Behavior Yang Dimediasi Impulse Buying Tendency [PDF]
Meningkatnya pertumbuhan ekonomi serta kebutuhan konsumen menyebabkan masyarakat khususnya di Denpasar mulai beralih berbelanja dari pasar tradisional ke toko ritel modern yang menawarkan konsep one stop shopping.
Ardani, I. G. (I), Kharisma, A. I. (AA)
core +2 more sources
Effects of Sentiment on Impulsive Buying Behavior: Evidence of COVID-19 in Indonesia [PDF]
This study aims to investigate the effects of positive and negative sentiment on impulsive buying behavior among Indonesian people based on the theory of stimulus organism response (S-O-R).
Ali Mursid
doaj +1 more source
Impact of personality traits and product involvement on clothing impulsive buying [PDF]
Most of people are familiar with returning home with products they never intended to buy. Impulsive buying is a specific and broad aspect of consumer lifestyle in different communities. For this reason, Impulsive buying has been subject of study for many
Kobra Bakhshizade +2 more
doaj +1 more source
Impulsive Buying Tendecy: The Role of Cognitive Factors, Personality Traits and Affect
Impulsive buying is considered to be an emotional and unplanned decision-making behaviour. Because this type of purchasing rate has fairly increased in recent years, examining the determinants of impulsive buying is important to understand which ...
Hatice Kafadar, Selin Yılmaz
doaj +1 more source
Tujuan penelitian ini adalah untuk menganalisis Pengaruh Situational Factors dan Impulse Buying Tendency Terhadap Impulse Buying Behavior Dengan Urge to Buy Impulively Sebagai Variabel Mediasi Pada Konsumen Trio Mall Kebumen. Responden pada penelitian ini adalah Pelanggan Pasar Trio Mall Kebumen yang berjumlah 100 orang.
Rizky Alifah Nuraini, Sulis Riptiono
openaire +1 more source
Fashion products are one of the most popular types of products and are often purchased by people in general especially in Indonesia. Many individuals are willing to spend a lot of time just to improve the appearance in order to be able to follow the ...
Sandi Satria, Thomas Stefanus Kaihatu
doaj +1 more source
Effects of Consumers’ Construal Levels on Post-Impulse Purchase Emotions [PDF]
PurposeThe purpose of this paper is to examine how abstract vs concrete mindsets impact consumers’ post-purchase affective states. Drawing on construal level theory, the study examines when consumers experience “pleasure” or “guilt” after impulse buying ...
Ishii, Hiroaki +3 more
core +2 more sources
Abstrak: Penelitian ini bertujuan untuk menyelidiki pengaruh sales promotion, hedonic browsing, dan impulse buying tendency terhadap impulse buying pada pelanggan E-Commerce Shopee di Indonesia. Penelitian ini merupakan penelitian kuantitatif dan merupakan penelitian survei. Metode pengambilan sampel dengan menggunakan purposive sampling.
Masitoh, Martina Rahmawati +2 more
openaire +3 more sources

