IMPULSIVE BUYING PADA DEWASA AWAL DI YOGYAKARTA
T his research aimed to know the impulsive buying tendency of early adult in Yogyakarta. Impulsive buying was a buying activity without cosideration, and accompanied by strong emotional response.
Paulus Henrietta
doaj +2 more sources
The Effect of Visual Merchandising on Impulsive Buying with Impulsive Buying Tendency As Moderating Variable [PDF]
This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with ...
Jessica Novia
doaj +2 more sources
SELF-MONITORING DAN IMPULSIVE BUYING PRODUK KOSMETIK DI KALANGAN MAHASISWI: STUDI KORELASI
Background: Female students as late teens are individuals who have the tendency to do impulsive buying or spontaneous buying. In making purchases, female students are easily influenced which made them buy items that are popular in their social ...
Milazia Putri +3 more
doaj +1 more source
Extrinsic and intrinsic motives: panic buying and impulsive buying during a pandemic
Purpose: The present study operationalizes and tests the impact of extrinsic (store environment, promotional activities) and intrinsic (hedonism, materialism) variables on impulsive buying during the COVID-19 period.
Thaichon, Park +2 more
core +1 more source
Antecedents and consequences of impulsive buying: can impulsive buying be understood as dysfunctional emotion regulation? [PDF]
We use data from a large national survey (N=109,000) to examine antecedents and outcomes of buying impulsiveness. Our results are consistent with an account of impulsive buying as arising out of both promotion focused and prevention focused self ...
Furnham, Adrian +3 more
core +5 more sources
The Role of Religious Commitment, Collectivism, and Long-Term Orientation in Consumer Impulse Buying
This study examines religion and culture’s influence on impulsive and compulsive buying. The research population is people who have made impulsive and compulsive purchases for fashion products, with a sample size of 212 respondents.
Awisal Fasyni
doaj +1 more source
Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere dan brand image terhadap impulsive buying pada konsumen retail fashion brand X di Surabaya.
Annisa Savira Alifia, Cholichul Hadi
doaj +1 more source
A study of the prevalence of impulsive and compulsive buying among consumers in the apparel and accessories market [PDF]
Purpose – This paper aims to examine the presence of impulsive and compulsive buying among consumers. It studies the various factors that affect and moderate the impulsiveness and compulsiveness of buying.
Kavita Kshatriya, Priyanka Sharad Shah
doaj +1 more source
Understanding Impulsive Buying Behavior of Fashion Products [PDF]
The purpose of this study was to investigate effects of mobile shopping characteristics and perceived body image on impulsive buying behaviors of fashion products.
Soo-Hyun JUN
core
Online Impulsive Buying: Tinjauan Literatur Ilmiah [PDF]
Konsumen menunjukkan dinamika perilaku yang berbeda-beda ketika melakukan proses perbelanjaan, terutama ketika melakukan perbelanjaan secara online, salah satu dinamika perilaku tersebut ialah munculnya online impulsive buying.
Pandu Nimpuna Afnan, '-
core +1 more source

