Results 11 to 20 of about 539 (261)
Assessing Consumer Attention and Arousal Using Eye-Tracking Technology in Virtual Retail Environment [PDF]
Frontiers in Psychology, 2021 This study aims at investigating how consumers experience the retail environment visually, thus establishing a foundation for deeper insights into visual merchandising strategies. Specifically, we experimentally recorded and analyzed the visual attention
Nayeon Kim, Nayeon Kim, Hyunsoo Lee
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An fNIRS-based investigation of visual merchandising displays for fashion stores. [PDF]
PLoS ONE, 2018 This paper investigates a brain-based approach for visual merchandising display (VMD) in fashion stores. In marketing, VMD has become a research topic of interest. However, VMD research using brain activation information is rare.
Xiaolong Liu +2 more
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El merchandising visual y la decisión de compra de los clientes
Innovación Empresarial, 2022 Objetivo. La presente investigación tuvo como objetivo determinar la relación que existe entre el merchandising visual y la decisión de compra de los clientes del sector comercio en la ciudad de Huánuco (Perú), durante el periodo 2020. Métodos.
Raysa Cristina Malpartida Barrueta +4 more
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Journal the Winners, 2015 This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with ...
Jessica Novia
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Peran Pembelian Spontan dalam Menentukan Citra Merek Café
Binus Business Review, 2012 Cafe employers realize the importance of visual merchandising management to enhance brand image. Visual merchandising is the activity of promoting the sale of representative goods at retail outlets.
Retno Dewanti +2 more
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Visual merchandising no varejo de moda e a experiência do consumidor: um estudo bibliométrico
Navus: Revista de Gestão e Tecnologia, 2018 As técnicas de visual merchandising são utilizadas no varejo de moda a fim de adquirir vantagem competitiva frente a um cenário cada vez mais dinâmico e desafiador.
Ludmila Bandeira Lima Barros +3 more
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Impact of visual merchandising on the purchase decision of consumers from retail stores in central Peru [PDF]
Management Science Letters, 2020 The objective of this research was to determine the factors of Visual Merchandising on con-sumers’ purchase decision in retail stores in the districts of El Tambo and Huancayo, 2019. The study was carried out using the quantitative approach including the
Gladys Idone Cordova +3 more
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AD Research, 2021 Alcance de la revisión: Esta investigación realiza una revisión del rol del visual merchandising en el retail textil para su aplicación en el entorno actual, definido por el sector como la primera gran transformación del retail por los cambios acelerados
Carmen Llovet Rodríguez
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Projetica, 2018 This paper aims to establish the historical and chronological evolution of store atmospherics in textile and fashion retail spaces in order to understand the impact of this strategy on the store concept and on the objectives of visual merchandising along
José Eduardo Vilas Bôas Silva +2 more
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Journal of Business and Behavioural Entrepreneurship, 2021 The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for home entertainment. This makes video on demand service providers compete by taking advantage of this situation.
Muhammad Saif Furqan Abdullah +1 more
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