Results 11 to 20 of about 1,827 (254)
Fashion and Textiles, 2022 Electronic monitoring systems have been globally adopted to track criminals to ensure public safety efficiently. In this study, we aimed to assess the wearability of an electronic bracelet using multiple evaluation methods, including the evaluation of ...
Soo-Min Lee, So-Hyun Lee, Juyeon Park
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Journal the Winners, 2015 This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with ...
Jessica Novia
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Interior Visual Merchandising and Its Role in Increasing Visual Attraction in Commercial Spaces
Journal of Architecture, Art & Humanistic Science, 2021 Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits.1 The purpose of such ...
Amr El Halaby, Diaaeldin Tantawy
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EFEITO DOS FATORES DE MERCHANDISING NAS VENDAS DO VAREJO [PDF]
RAE: Revista de Administração de Empresas, 2012 The studies of Mehrabian and Russell (1974), (researchers in the field of environmental psychology), have been instrumental in spreading the idea that the environmental features at the point of sale cause emotional reactions that lead to behavior that
Fabrício Rodrigues Feijó +1 more
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Merchandising – charakter instytucji a wykorzystanie w praktyce
Acta Iuris Stetinensis, 2017 The present article is an approximation of institutions merchandising and its application in practice in Polish trade. This requires in the first place to analyze the same institution merchandising and normative acts on the basis of which the agreements ...
Tobiasz Serafin
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Vivat Academia, 2021 La creciente importancia de los portales de compra online frente al retail físico, hace necesario el desarrollo de estrategias en el punto de venta para que los consumidores sigan acudiendo a las mismas a comprar.
Pedro Pablo Marín Dueñas +1 more
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Revista de Estudios Empresariales. Segunda Época, 2020 En este artículo aparecen los resultados de un análisis bibliométrico centrado en la comunidad académica y profesional interesada por el estudio del merchandising de autoservicio (self-service merchandising) o marketing en el punto de venta. El objetivo
Francisco Muñoz Leiva +2 more
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Vivat Academia, 2021 Frente a consumidores cada vez mejor informados y más exigentes, que también buscan que su compra se convierta en una experiencia y a la creciente importancia de los portales de compra onlinefrente al retailfísico, se hace necesario el desarrollo de ...
Pedro Pablo Marín Dueñas +1 more
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Merchandising jako skuteczna technika marketingu handlowego
Polityki Europejskie, Finanse i Marketing, 2010 W opracowaniu przedstawiono istotną rolę, jaką w życiu każdego konsumenta odgrywa merchandising. Zwrócono szczególną uwagę na merchandising handlowy, opisując jego techniki oraz obrazując je na przykładzie wybranego hipermarketu Carrefour w Siedlcach ...
Teresa Nowogródzka
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Suburban Regional Shopping Malls: Reconsidering Zonal Merchandising
Marketing Management Journal, 2002 Changes in consumers and in the shopping environment appear to be jeopardizing the continuing success of the suburban regional shopping mall. An alternative configuration which has been suggested involves the use of zonal merchandising.
DAVID J. BURNS +2 more
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