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Measuring Lead Userness: Development and Validation of a Hierarchical Scale

open access: yesCreativity and Innovation Management, Volume 34, Issue 4, Page 944-962, December 2025.
ABSTRACT Lead user theory has gained traction in both academia and practice, given that involving lead users (LUs) can yield more innovative and commercially successful products. Yet, measurement inconsistencies have hindered consensus on how to reliably assess lead userness.
Moritz Paulus   +3 more
wiley   +1 more source

Exploring behavioral determinants of sustainable agricultural practices adoption in Morocco: Evidence from PLS-SEM

open access: gold
Soufiane Bouyghrissi   +4 more
openalex   +1 more source

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