Results 241 to 250 of about 4,378,068 (293)
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2019
Political marketing strategy is about how parties, candidates and governments think and plan in order to achieve their goals. Political marketers are increasingly engaging in more and more sophisticated and data-driven approaches that allow for highly refined targeting strategies.
Conley, Brian, Lees-Marshment, Jennifer
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Political marketing strategy is about how parties, candidates and governments think and plan in order to achieve their goals. Political marketers are increasingly engaging in more and more sophisticated and data-driven approaches that allow for highly refined targeting strategies.
Conley, Brian, Lees-Marshment, Jennifer
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Politics and Political Strategies in Multi-Level Systems
2015Abstract Purpose Existing work on multi-level governance (MLG) has concentrated on decentring of the state (e.g., Rhodes, R. A. W. (1994). The hollowing out of the state: The changing nature of the public service in Britain. Political Quarterly, 65(2), 138–141; Rhodes, R. A. W.
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eLearning Political Strategies
2017The starting point for this paper is the eLearning Political Strategies (ELPoS) model. The model is based on two dimensions: 1) the direction of the political strategy (upward or downward), and 2) the scope of the political strategy (individual or group based).
Romm-Livermore C. +2 more
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Strategy and Negotiations in Politics
2023Abstract Because exercising power in politics is essential to accomplishing its purposes, strategy will inevitably emphasize Machiavellian actions. But that is not the only way to achieve and exercise political power. This chapter discusses the dynamics of finding agreement through negotiations as an alternative means of securing desired
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Political institutions and linkage strategies
2007Individual politicians and political parties can be linked to their (prospective) voters by various means (Lawson 1980; Muller 1989; Kitschelt 2000b). The three most commonly referred to in the literature, beginning with Max Weber (1976), are policy, clientelism, and charisma.
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Hizbullah's Political Strategy
Survival, 2011The ‘Party of God’ wants to be recognised as a legitimate actor on the global level, and its track record suggests it is likely to survive.
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Political Branding Strategies: Campaigning and Governing in Australian Politics
2016Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
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Strategy and International Politics
World Politics, 1961This volume consists of a series of essays that were published in substantially the same form in various scholarly journals in 1957-1960. In them, Schelling attempts to adapt game theory to sociologically relevant aspects of the strategic process not encompassed within the formal mathematics of the theory. Thus his book represents a strikingly original
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