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Political Branding Strategies: Campaigning and Governing in Australian Politics
2016Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
openaire +2 more sources
Effects of positive politeness strategies in business letters
Journal of Pragmatics, 2010Frank Jansen, Daniel Janssen
exaly
Politeness Strategies in Conversation Exchange: The Case of Council for Dispute Settlement in Iran
Procedia, Social and Behavioral Sciences, 2014Azar Tajabadi
exaly

