Results 121 to 130 of about 29,479 (305)

Contrasting strategies and messages: an in-depth comparative study of Albania’s national and municipal election advertisements

Humanities & Social Sciences Communications
The present article examines and compares the diverse online electoral advertising strategies employed by the Socialist Party (PS) and the Democratic Party (PD) in Albania’s national and municipal elections.
Lorena Licenji, Julian Hoxha
doaj   +1 more source

Dissipative Advertising Signals Quality even without Repeat Purchases [PDF]

Economists have emphasized the role of dissipative advertising and price as signals of quality. Most works, however, limit the number of types to two options: high and low quality.
Laurent Linnemer
core  

The Adoption of Sufficiency Practices in Sustainability‐Oriented Businesses: A Mixed‐Methods Study of Enablers, Challenges, and Benefits

Business Strategy and the Environment, EarlyView.
ABSTRACT Sufficiency is increasingly seen as a necessary complement to efficiency and circularity strategies to help prevent the transgression of planetary boundaries. However, empirical evidence on their broader relevance in business remains limited.
Maike Gossen, Laura Niessen‐Wade, Lisa Sophie Walsleben, Laura Beyeler, Emelie Scheurer   +4 more
wiley   +1 more source

Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis [PDF]

Increasing demand for marketing accountability requires an efficient allocation of marketing expenditures. Managers who know the elasticity of their marketing instruments can allocate their budgets optimally.
Rebecca Heuke, Sina Henningsen, Michel Clement   +2 more
core  

Suggestibility as an operant factor in advertising effects, cognitive defences and the issue of consumer sovereignty

, 2009
This paper is a response to two recent, unrelated studies in the ongoing issue of unconsciously processed advertising messages, one on similarity of hypnotic suggestion to suggestion in advertising, the other discussing more recent, similar constructs ...
Wesson, Dave
core   +1 more source

SDG Forward Faster in the Face of Geopolitical and Climate Risks: Does CEO Power Strengthen This Relationship?

Business Strategy and the Environment, EarlyView.
ABSTRACT In a macroeconomic environment characterised by systemic disruptions and global uncertainty, companies are forced to reconfigure their sustainability strategies. This study examines the combined impact of geopolitical and climate risks on corporate commitment to and actual progress toward the United Nations (UN) Sustainable Development Goals ...
Isabel‐María García‐Sánchez
wiley   +1 more source

Issues Relevant to Population Health in Political Advertising in the United States, 2011-2012 and 2015-2016. [PDF]

Milbank Q, 2019
Fowler EF, Baum LM, Jesch E, Haddad D, Reyes C, Gollust SE, Niederdeppe J.   +6 more
europepmc   +1 more source

The Tree of Life Synagogue Attack: A Terrorist Radicalization Assessment Protocol‐18 Examination of Pre‐Attack Warnings and Post‐Attack Contagion and Copycat Effects

Behavioral Sciences &the Law, EarlyView.
ABSTRACT This is a retrospective case study of an antisemitic lone actor terrorist who completed the deadliest attack against the Jewish community in American history. The analysis through the lens of the Terrorist Radicalization Assessment Protocol (TRAP‐18) finds that 72% of the warning indicators were present, including four proximal warning ...
Molly Amman, Julia Kupper, J. Reid Meloy
wiley   +1 more source

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley   +1 more source

From Corporate Social Responsibility to Organizational Resilience: The Role of Sustainability Control Systems and Governance Heterogeneity

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Corporate social responsibility (CSR) has increasingly been recognized as a strategic lever for enhancing organizational resilience. Although CSR literature is abundant, prior research has not fully explained how distinct CSR types, such as altruistic, promotional, and value‐creating, influence organizational resilience through sustainability ...
Badar Latif, Said Elbanna, Abdul Hanan, Taewoo Roh   +3 more
wiley   +1 more source