Results 131 to 140 of about 29,479 (305)
Advertising in the US Personal Computer Industry [PDF]
Traditional models of consumer choice assume consumers are aware of all products for sale.This assumption is questionable, especially when applied to markets characterized by a high degree of change, such as the personal computer (PC) industry. I present
Michelle Sovinsky Goeree
core
How Consumers Contest Legitimacy: Skepticism Toward Corporate Social Responsibility
ABSTRACT Consumer skepticism toward Corporate Social Responsibility (CSR) initiatives operates not only as an individual‐level response but also as a societal governance mechanism that disciplines firms and reshapes organizational legitimacy. Drawing on in‐depth interviews with consumers in an emerging Latin American economy, this study advances an ...
Francine Zanin Bagatini +2 more
wiley +1 more source
Informative Advertising: An Alternate Viewpoint and Implications
Our objective is to broaden the current understanding of how horizontal differentiation interacts with both advertising and pricing by extending the analysis of Grossman and Shapiro (1984) to look at a full range of differentiation conditions. We seek to
David Soberman
core
Sustainability Disclosure and External Assurance of Reports in the Italian Agrifood Sector
ABSTRACT The European Union introduced the Corporate Sustainability Reporting Directive (CSRD) with the aim of aligning the “walk”—the implementation of substantive sustainability practices—and the “talk”—their representation in sustainability reporting.
Andrea Caccialanza +2 more
wiley +1 more source
Online political advertising is often portrayed negatively, yet there is limited evidence regarding what exactly the public deems unacceptable. This paper provides new insights into public attitudes based on an online survey conducted in 2022, in which ...
Junyan Zhu +2 more
doaj +1 more source
ABSTRACT Extant literature assumes that powerful executives can wield their influence with minimal opposition from lower‐power actors. We reconsider this assumption by incorporating the coalitional view in which lower‐power actors can mobilize coalitions to resist.
Nhan Huong Nguyen +2 more
wiley +1 more source
International non-governmental organizations (INGOs) operate worldwide to fulfil important needs and issues faced by global communities, but they are highly dependent on donations.
Daniel-Rareș Obadă +2 more
doaj +1 more source
ABSTRACT Green bonds play a central role in sustainable finance, yet concerns about greenwashing raise questions about the credibility of issuers' sustainability disclosures. Using dictionary‐based methods and domain‐specific BERT transformer models, this paper proposes two greenwashing alert metrics and investigates their performance by analyzing ...
Andrea Nicolodi +4 more
wiley +1 more source
The Internalization of Advertising Services: An Inter-IndustryAnalysis [PDF]
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry.
Alvin J. Silk +2 more
core
Regulatory Convergence and Divergence in ESG Reporting in the Indo‐Pacific Region
ABSTRACT Environmental, social, and governance (ESG) reporting has evolved significantly globally over the past few decades. Many countries are now signatories to international agreements such as the United Nations Framework Convention on Climate Change (UNFCCC) and the Paris Agreement, with increasing commitments to emissions reduction targets and the
Michele John +6 more
wiley +1 more source

