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Political Advertising in Historical Context: Advertising and the Political Colloquium
Advertising & Society QuarterlyAbstract: The Advertising and Society Colloquium, held at the Smithsonian Institution’s National Museum of American History on April 25–26, 2025, featured panels on advertising and politics in a historical context. Two political history experts, Dr. Michael Franz (Bowdoin College) and Dr.
Michael Franz +2 more
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Journal of Broadcasting & Electronic Media, 2018
This study examined the use of narrative political advertisements during the 2014 midterm elections.
Michail Vafeiadis +2 more
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This study examined the use of narrative political advertisements during the 2014 midterm elections.
Michail Vafeiadis +2 more
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Advertising in politics, politics in advertising
2012In this paper I will analyze six cases of mix between politics and advertising. In the first three examples three political subjects (Zapatero, ABC, Partido Comunista Italiano) employs advertising in their political discourse in order to achieve their social and discursive ends. In the last three examples, three commercial subjects (Quilmes, Axe, M&
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Corporate Advertising as Political Advertising
Journal of Political Marketing, 2002Colleen Connolly-Ahern, Lynda Lee Kaid
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Political Advertisements, Political Cognition and Political Communication
Political Communication, 1998“From the very beginning, the movies have been a powerful prescription for America's blues. But the antidote has become a syndrome: what began as an escape from reality has stealthily usurped it.
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2014
Abstract Within the field of political communication, the study of political advertising has attempted to relate its content to posited effects. Most of this inquiry has been conducted using one or some combination of three methods: survey, experiment, and content analysis.
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Abstract Within the field of political communication, the study of political advertising has attempted to relate its content to posited effects. Most of this inquiry has been conducted using one or some combination of three methods: survey, experiment, and content analysis.
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Political Campaigns and Political Advertising
2009Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign.
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How and When to Use the Political Cycle to Identify Advertising Effects
Marketing Science, 2021Sarah N Moshary, Bradley Shapiro
exaly

