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Journal of Broadcasting & Electronic Media, 2018
This study examined the use of narrative political advertisements during the 2014 midterm elections.
Michail Vafeiadis +2 more
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This study examined the use of narrative political advertisements during the 2014 midterm elections.
Michail Vafeiadis +2 more
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Corporate Advertising as Political Advertising
Journal of Political Marketing, 2002Colleen Connolly-Ahern, Lynda Lee Kaid
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Political Advertisements, Political Cognition and Political Communication
Political Communication, 1998“From the very beginning, the movies have been a powerful prescription for America's blues. But the antidote has become a syndrome: what began as an escape from reality has stealthily usurped it.
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How and When to Use the Political Cycle to Identify Advertising Effects
Marketing Science, 2021Sarah Moshary, Bradley T Shapiro
exaly
2014
Abstract Within the field of political communication, the study of political advertising has attempted to relate its content to posited effects. Most of this inquiry has been conducted using one or some combination of three methods: survey, experiment, and content analysis.
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Abstract Within the field of political communication, the study of political advertising has attempted to relate its content to posited effects. Most of this inquiry has been conducted using one or some combination of three methods: survey, experiment, and content analysis.
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Political Campaigns and Political Advertising
2009Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign.
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