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Negative political advertising
Yearbook of Department Mass Communications, 2022Political advertising as a main communication during an election campaign is accompanied by the “temptation” to negatively influence political opponents. Every communication expert involved in the process faces the dilemma of professional ethics on one side and political pragmatics on the other.
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Political Advertising in Italy
2017The article retraces the history of Italian political spots, from 1979 - when they suddendly appeared in the general-electoral campaign - until now, highlighting the close relations between their formal and linguistic traits and the country’s political, institutional, historical and legislative structure.
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2014
Abstract Within the field of political communication, the study of political advertising has attempted to relate its content to posited effects. Most of this inquiry has been conducted using one or some combination of three methods: survey, experiment, and content analysis.
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Abstract Within the field of political communication, the study of political advertising has attempted to relate its content to posited effects. Most of this inquiry has been conducted using one or some combination of three methods: survey, experiment, and content analysis.
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Political Campaigns and Political Advertising
2009Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign.
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