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Comprehensive political marketing: Global political parties, strategy and behaviour
2007Political marketing is a new, fast-developing area of nonprofit marketing, and like all other areas of non-commercial activity enjoys its fair share of academic debates, ethical issues and practical problems. The study of political marketing historically suffered from the same fate of early business marketing: too much focus on the selling of politics ...
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Bridging marketing theory and big data analytics: The taxonomy of marketing attribution
International Journal of Information Management, 2021Dimitrios Buhalis, Ekaterina Volchek
exaly
Marketing of commercial milk formula: a system to capture parents, communities, science, and policy
Lancet, The, 2023exaly
Appropriate evidence for adaptive marketing authorization
Nature Reviews Drug Discovery, 2013Diederick E Grobbee
exaly