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"They make it seem harmless": a qualitative investigation into women's perceptions about novel gambling promotions and public relations strategies. [PDF]
McCarthy S, Pitt H, Arnot G, Thomas SL.
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Tobacco endgame goals and measures in Europe: current status and future directions. [PDF]
Ollila H +4 more
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Feeding Profit: how the food and drinks industry (FDI) is one of the key drivers of the global epidemic of childhood overweight and obesity. [PDF]
Spencer N +10 more
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Obesity in Brazil: 214 million reasons to act. [PDF]
Halpern B, Melo ME.
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European Journal of Marketing, 2001
The connections between political parties, the electorate (individual voters) and society at large, that may be achieved through applying marketing is an important area in need of research. Understanding such connections is vitally important for effective and efficient use of marketing in politics and also for improvement in the delivery of the ...
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The connections between political parties, the electorate (individual voters) and society at large, that may be achieved through applying marketing is an important area in need of research. Understanding such connections is vitally important for effective and efficient use of marketing in politics and also for improvement in the delivery of the ...
openaire +3 more sources
The marketing of political marketing
European Journal of Marketing, 2001Has political marketing been over‐marketed? This article – taking a definition of political marketing that (controversially) excludes news management and “spin” control – does not seek to “prove” that it has, merely to suggest that the impact of marketing in politics is not directly analogous to its effectiveness in business because of differences ...
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