Results 221 to 230 of about 28,032 (251)

Political Marketing

2013
openaire   +2 more sources

Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena

Customer Needs and Solutions, 2019
Jennifer Lees-Marshment, Lees-Marshment Jennifer   +1 more
exaly  

Campaigns and Political Marketing in Political Science Context

Journal of Political Marketing, 2006
Wayne P Steger, Sean Q Kelly
exaly  

Political Marketing

2020
Bruce I. Newman, Wojciech Cwalina, Andrzej Falkowski, Todd P. Newman, Magdalena Jabłońska   +4 more
openaire   +1 more source

An Epistemological Perspective on Research in Political Marketing

Journal of Political Marketing, 2008
Stephan C Henneberg
exaly  

Theory and Concept Development in Political Marketing

Journal of Political Marketing, 2007
Stephan C Henneberg
exaly  

The Political Market

2021
openaire   +1 more source

The internal-external marketing orientation of a political party: social implications of political party marketing orientation

Journal of Public Affairs, 2001
Aron O'Cass
exaly  

Towards a critical political marketing agenda?

Journal of Marketing Management, 2009
Mona Moufahim, Ming K Lim
exaly  

Theory-Building in Political Marketing

Journal of Political Marketing, 2007
Neil Collins, Martin R Fellenz
exaly