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Comprehensive political marketing: Global political parties, strategy and behaviour
2007Political marketing is a new, fast-developing area of nonprofit marketing, and like all other areas of non-commercial activity enjoys its fair share of academic debates, ethical issues and practical problems. The study of political marketing historically suffered from the same fate of early business marketing: too much focus on the selling of politics ...
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Political Marketing: Structure and Process
European Journal of Marketing, 1994Patrick Butler, Neil Collins
exaly
Political Marketing and Professionalized Campaigning
Journal of Political Marketing, 2007Jesper Strömbäck
exaly