Results 251 to 260 of about 100,577 (308)
Some of the next articles are maybe not open access.
Journal of European Social Policy, 2015
We argue that the welfare state operates very differently in the advanced sectors of modern economies and in the low-skill sectors. Governments are concerned to promote the advanced sectors of their economies in which they have comparative advantage. This is a valence issue not a partisan one. Where companies and employees in advanced sectors co-invest
Iversen, Torben, Soskice, David
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We argue that the welfare state operates very differently in the advanced sectors of modern economies and in the low-skill sectors. Governments are concerned to promote the advanced sectors of their economies in which they have comparative advantage. This is a valence issue not a partisan one. Where companies and employees in advanced sectors co-invest
Iversen, Torben, Soskice, David
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Journal of Cultural Economy, 2010
AbstractThis article reports the growth and use of political marketing, in literature and practice, in its broader communications context. It also presents an historical overview of the trajectory of political marketing, as both political practice and a disciplinary subfield.
Hans Kjellberg, Claes-Fredrik Helgesson
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AbstractThis article reports the growth and use of political marketing, in literature and practice, in its broader communications context. It also presents an historical overview of the trajectory of political marketing, as both political practice and a disciplinary subfield.
Hans Kjellberg, Claes-Fredrik Helgesson
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Journal of Political Marketing, 2003
Political marketing is a relatively new approach to analysing political activity that draws upon management marketing assumptions to describe political behaviour. These assumptions are explicitly grounded in neoclassical economic assertions about behaviour. In political science these assumptions are utilised by orthodox rational choice theory.
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Political marketing is a relatively new approach to analysing political activity that draws upon management marketing assumptions to describe political behaviour. These assumptions are explicitly grounded in neoclassical economic assertions about behaviour. In political science these assumptions are utilised by orthodox rational choice theory.
openaire +5 more sources
European Journal of Marketing, 2001
The connections between political parties, the electorate (individual voters) and society at large, that may be achieved through applying marketing is an important area in need of research. Understanding such connections is vitally important for effective and efficient use of marketing in politics and also for improvement in the delivery of the ...
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The connections between political parties, the electorate (individual voters) and society at large, that may be achieved through applying marketing is an important area in need of research. Understanding such connections is vitally important for effective and efficient use of marketing in politics and also for improvement in the delivery of the ...
openaire +1 more source
The marketing of political marketing
European Journal of Marketing, 2001Has political marketing been over‐marketed? This article – taking a definition of political marketing that (controversially) excludes news management and “spin” control – does not seek to “prove” that it has, merely to suggest that the impact of marketing in politics is not directly analogous to its effectiveness in business because of differences ...
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2012
Market forces, the idea that the market is present in a way that can disrupt, sustain and build up order, is so common that often we do not even give it a thought. It is as if we know the presence of market forces too well: prices rise, customers may choose to go elsewhere, they ‘vote with their feet’, and, forced by the market, shops may have to close,
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Market forces, the idea that the market is present in a way that can disrupt, sustain and build up order, is so common that often we do not even give it a thought. It is as if we know the presence of market forces too well: prices rise, customers may choose to go elsewhere, they ‘vote with their feet’, and, forced by the market, shops may have to close,
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2019
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.
Lees-Marshment, Jennifer +5 more
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Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.
Lees-Marshment, Jennifer +5 more
openaire +2 more sources
1980
Galbraith recommends greater governmental intervention in the production, distribution and exchange of goods and services. He also recommends, however, that if power to decide is to be redistributed from individuals and firms towards the State, then the power to decide must first be redistributed within the State and specifically away from bureaucrats ...
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Galbraith recommends greater governmental intervention in the production, distribution and exchange of goods and services. He also recommends, however, that if power to decide is to be redistributed from individuals and firms towards the State, then the power to decide must first be redistributed within the State and specifically away from bureaucrats ...
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A Politics of Markets and a Market of Politics
Journal of Marketing, 1984Richard P. Nielsen, James Willard Hurst
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Journal of Economic Issues, 2013
This paper explores the economics of electoral democracy, an almost entirely neglected subject. Running for office necessitates resources. But students of democracy have had almost nothing to say about how much money should be spent by candidates or where that money should come from.
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This paper explores the economics of electoral democracy, an almost entirely neglected subject. Running for office necessitates resources. But students of democracy have had almost nothing to say about how much money should be spent by candidates or where that money should come from.
openaire +2 more sources