Results 111 to 120 of about 816 (145)
EDUCATIONAL MEDIA TEXT ABOUT SIBERIA AS A POLYCODE PHENOMENON
The international scientific and pedagogical organization of philologists "East-West", 2016 openaire +1 more source
Some of the next articles are maybe not open access.
Related searches:
Related searches:
Hidden Sense In Polycode Texts
Scientific Research and Development. Modern Communication Studies, 2018The article reveals the content of the concepts of “hidden meaning”, “social advertising”, “polycode (creolized) text”; “contextual-situational indirect speech acts”; analyzes examples of the contextual-situational indirect speech acts functioning in the discourse of social advertising; decodes hidden meanings arising from their use in polycode ...
openaire +1 more source
INNOVATIVE METHOD OF TEACHING BASED ON POLYCODE TEXTS
EDULEARN Proceedings, 2019At present, due to the development of new technologies in the information and communication space, we can observe a significant change in social and educational communication. In this regard, the importance of polycode texts in the process of language teaching increases, thus attracting the attention of philologists and methodologists.
Novospasskaya N. +3 more
openaire +1 more source
VISUALIZATION METHODS OF METAPHORICAL IMAGES IN POLYCODE TEXTS
Международный аспирантский вестник. Русский язык за рубежом, 2023В статье рассматриваются особенности воплощения метафорического образа в поликодовом тексте современного российского медиадискурса, преимущественно в языке СМИ и в открытых интернет-источниках. Образность поликодовых текстов активно используется в сфере маркетинга и рекламного дискурса, апеллируя к когнитивным метафорам, бытующим в сознании носителя ...
openaire +1 more source
MODAL CHARACTERISTICS OF A POLYCODE TECHNICAL ACADEMIC TEXT
2023The theory of polycode texts is a developing trend in text linguistics. Any polycode text is understood as the semantic unity of a verbal element (textual) and a non-verbal element (iconic). The relevance of this research is confirmed by the fact that polycode texts are an integral part of the technical academic texts and play an important role in ...
openaire +1 more source
Research On Polycoded Texts In Semiotic Space
International Journal Of Literature And LanguagesIn the twenty-first century, the semiotic landscape of communication has transformed into a polycoded sphere in which verbal, visual, and symbolic codes intersect to create meaning. This study explores the linguosemiotic and cultural mechanisms underlying the construction and interpretation of polycoded texts within semiotic space. The research aims to
openaire +1 more source
Artifacts of culture in polycode advertising text: Types of quotation
Media Linguistics, 2023The article is devoted to the problem of using cultural artifacts — material or mental objects created by man, functioning in various areas of the cultural-semantic field- in the structure of a polycode advertising text. The research methodology is based on a structural-semiotic approach and functional analysis.
openaire +1 more source
Poster as polycode small-format text
The work considers the poster as a polycode small-format text with a modular structure. The poster is a complex dynamic system that includes hierarchies of codes of the addresser, the addressee, the national language and individual speech features. The results emphasize that the poster is characterized by the combination of different linguistic codes ...openaire +1 more source
Archetypical characteristics of polycode text in professional language training
Moscow University Bulletin. Series 19. Linguistics and Intercultural CommunicationThe purpose of the paper is to discuss and point out the urgent necessity to constantly introduce modern linguistic methods into classrooms when teaching foreign languages at a university level. In particular, one of the problems, which characterises modern educational environment as far as professional linguistic training is concerned, comes as a ...
openaire +1 more source
DEEP POLYCODE TEXT ANNOTATION: TO ANALYTICAL TRANSLATION METHOD
Вестник Московского государственного лингвистического университета. Гуманитарные науки, 2021R. K. Potapova +2 more
openaire +1 more source