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Polycode text as a means of teaching technical vocabulary to engineering students
Vestnik Tomskogo Gosudarstvennogo UniversitetaThe article addresses the situation where engineering students learn foreign language vocabulary while facing a lack of professional expertise and having to retrieve most of professional information from the text in a foreign language.
Solovyeva, Olga A. +3 more
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Hidden Sense In Polycode Texts
Scientific Research and Development. Modern Communication Studies, 2018The article reveals the content of the concepts of “hidden meaning”, “social advertising”, “polycode (creolized) text”; “contextual-situational indirect speech acts”; analyzes examples of the contextual-situational indirect speech acts functioning in the discourse of social advertising; decodes hidden meanings arising from their use in polycode ...
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Linguocultural modelling of the basic concept in journalism texts in polycode systems
Vestnik Sankt-Peterburgskogo Universiteta, Yazyk I Literatura, 2018 The article deals with the language reality that is significantly influenced by the artificial factors — the latest multimedia systems. Although they had never been included in the anthropogenesis, they nevertheless began to influence the methodology ...
Teplyashina, Alla N. +1 more
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INNOVATIVE METHOD OF TEACHING BASED ON POLYCODE TEXTS
EDULEARN Proceedings, 2019At present, due to the development of new technologies in the information and communication space, we can observe a significant change in social and educational communication. In this regard, the importance of polycode texts in the process of language teaching increases, thus attracting the attention of philologists and methodologists.
Novospasskaya N. +3 more
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MODAL CHARACTERISTICS OF A POLYCODE TECHNICAL ACADEMIC TEXT
2023The theory of polycode texts is a developing trend in text linguistics. Any polycode text is understood as the semantic unity of a verbal element (textual) and a non-verbal element (iconic). The relevance of this research is confirmed by the fact that polycode texts are an integral part of the technical academic texts and play an important role in ...
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VISUALIZATION METHODS OF METAPHORICAL IMAGES IN POLYCODE TEXTS
Международный аспирантский вестник. Русский язык за рубежом, 2023В статье рассматриваются особенности воплощения метафорического образа в поликодовом тексте современного российского медиадискурса, преимущественно в языке СМИ и в открытых интернет-источниках. Образность поликодовых текстов активно используется в сфере маркетинга и рекламного дискурса, апеллируя к когнитивным метафорам, бытующим в сознании носителя ...
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Research On Polycoded Texts In Semiotic Space
International Journal Of Literature And LanguagesIn the twenty-first century, the semiotic landscape of communication has transformed into a polycoded sphere in which verbal, visual, and symbolic codes intersect to create meaning. This study explores the linguosemiotic and cultural mechanisms underlying the construction and interpretation of polycoded texts within semiotic space. The research aims to
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THE CULTURAL AND SOCIAL RELEVANCE OF POLYCODE TEXTS
Foreign Languages in UzbekistanPolycode text is a communicative instrument that depicts information transfer across several codes (language, visual, graphic, etc.). This article examines the distinct characteristics of polycode texts, their components, and their significance in information sharing.
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DEEP POLYCODE TEXT ANNOTATION: TO ANALYTICAL TRANSLATION METHOD
Vestnik Moskovskogo Gosudarstvennogo Lingvističeskogo Universiteta Gumanitarnye Nauki, 2021Andrey Dzhunkovskiy
exaly
POLYCODE TEXTS IN TEACHING RUSSIAN AS A FOREIGN LANGUAGE
INTED Proceedings, 2022Natalia Novospasskaya +2 more
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