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Archetypical characteristics of polycode text in professional language training

Moscow University Bulletin. Series 19. Linguistics and Intercultural Communication
The purpose of the paper is to discuss and point out the urgent necessity to constantly introduce modern linguistic methods into classrooms when teaching foreign languages at a university level. In particular, one of the problems, which characterises modern educational environment as far as professional linguistic training is concerned, comes as a ...
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Representation of the Core Values of Modern China in a Polycode Advertising Text

Vestnik Moskovskogo Gosudarstvennogo Lingvističeskogo Universiteta Gumanitarnye Nauki, 2022
exaly  

A Polycode Text In Different Types Of Mass Media Discourse

European Proceedings of Social and Behavioural Sciences, 2021
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Pictorial and verbal messages: challenges to the addressee of a polycode text

2017
One of the founders of semiotics Charles Morris believed that painting as much as speech should be regarded as a sign system [3]. Thus, a picture should be regarded as a semiotic phenomenon, a text.
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