Transformation of Precedent-related Phenomena in Japanese Advertisements and Commercials [PDF]
Концепт: философия, религия, культура, 2021 Modern commercials introduce not only information, but mostly suggest a certain lifestyle, thus creating myths; consumer society is one of those myths, and society perceives and sees itself through this myth.
A. D. Mozgunova
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PRECEDENT NAMES IN SERBIAN CULTURE AND THEIR REFLECTIONS ON THE COMMUNICATIVE FUNCTION OF LANGUAGE
FilologThis paper explores three precedent names in Serbian culture ‒ Gavrilo Princip, Dragoljub Mihailović, and Josip Broz Tito ‒ through the lens of language’s communicative function.
Đina M. Vesić, Ana M. Krstić
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System Modifications of the Initial Content of Media Polycode Representatives in Complex Precedent Phenomena [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2023 The article studies systemic modifications of the original content in complex precedent phenomenon «Directed by Robert B. Weide» in polymodal units. The study is aimed at analyzing the linguo-semiotic specifics of encoding of polycode representatives in ...
Tatiana V. Marchenko +1 more
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Сlassical Precedent Texts in the Internet Folklore of Youth: Axiological Aspect [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2022 The article is devoted to the study of the principles of actualization and transformation of precedent meanings in youth Internet communication. The present study is carried out in line with the linguistic and cultural approach to the study of precedent ...
Irina A. Chemezova, Daria A. Varentsova
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Ethnolinguistic features of advertising texts of Kalmykia in Russian language
Неофилология, 2023 The study is devoted to the identification of ethno-linguistic features and the study of their functioning in Russian-language advertising texts and posters in Kalmykia.
O. V. Salynova
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Precedent Names in Russian Political Advertising: Representation of Value-Based Standards and Cultural Symbols [PDF]
Вопросы ономастики, 2021 The article considers the specificity of precedent proper names as universal value-based standards and cultural symbols in the texts of Russian political advertisement.
Anastasia V. Dmitrieva
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linguistic safety, safety of language, urban media discourse, psychological, physical, information and national security, workplace safety, aviation safety [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2021 The article analyzes the functioning of precedent phenomena in French religion-focused publicistic discourse. The paper investigates the role of precedent phenomena in discursive context, identifies their most frequent types and establishes the specifics
Elena A. Semukhina +1 more
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Precedent Phenomena: Transformation Processes
Дискурс, 2021 Introduction. The precedent phenomenon in the title of a journalistic article is one of the characteristic features of the modern Belarusian mass media discourse. The article examines the pecularities of transformation processes of precedent phenomena in
T. I. Svistun, I. L. Ilyicheva
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The humorous dimension of intertextual relations in contemporary Slovak creolized media text
The European Journal of Humour Research, 2021 In the article, we focused on the aspect of humour in the contemporary Slovak media discourse through the prism of the humorous potential of intertextuality.
Irina Dulebova, Linda Krajchovichova
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The precedent phenomenon of “Crime and Punishment” in Russian media discourse
Russian Language Studies, 2023 The comprehensive study of the title of the novel “Crime and Punishment” by F.M. Dostoevsky as a source of precedence in the texts of Russian media is presented.
Anatoly P. Chudinov, Natalia A. Segal
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