PRECEDENT PHENOMENA AS MEANS OF ESTABLISHING ATTRACTIVENESS IN POLYCODE INTERNET TEXT
The article deals with the problem of precedent phenomena use for realization of the attractiveness effect. The role of traditional and innovative precedent phenomena (memes) in polycode internet media-text aimed at attracting attention of the audience
Timur B. Radbil, Alexey I. Pomazov
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Precedent phenomenon in Twitter communication
The present paper discusses the precedent phenomenon as a rhetorical device permitting to effectuate Twitter-communication strategy and tactics.
M A Bulavina
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COGNITIVE POTENTIAL DEVELOPMENT OF PRECEDENT ANTHROPONYM
The article discusses the dynamics of the cognitive potential development of the precedent anthroponym, i.e. a nationally and culturally marked proper name that reflects discursive and pragmatic trends in the evolution of a single language unit within ...
Mikhail V. Zolotarev +1 more
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Content Analysis of Precedent Phenomena in the Novels by B. Akunin
The use of the precedent phenomenon in literature can be considered as the artistic touch applied by the author to create more exact and at the same time indirect characteristic of the hero or any element of the plot.
I I Valuytseva, N A Soluyanova
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Locative Component in the Propositional Structure of Modern Literary Text Precedent Phenomenon [PDF]
В статье исследуются особенности реализации пропозициональной структуры прецедентного феномена современного художественного текста. Определяется специфика и функциональная направленность локативного фрагмента пропозициональной структуры прецедентного ...
Аникеева, Т. В., Anikeyeva, T.
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The сultural potential and linguistic semiotics of structural types of synesthetic and synestemic memes [PDF]
The article describes the specific aspects of synesthesia and synestemia when referring to precedent phenomena in the comic genre. The study aims to analyze the cultural potential of synesthetic and synestemic precedent units, identify and ...
Tatiana V. Marchenko +1 more
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The Functioning of Precedent Phenomena of Soviet Origin in English-Language Mass-Communication [PDF]
The article considers the technologies and mechanisms of creating a polycode English text of advertising nature by including precedent phenomena of Soviet origin.
Elena V. Dziuba +1 more
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PRECEDENT PHENOMENON AND ITS TYPES IN UZBEK LITERARY TEXTS
<p>The aim of this article is to study the problem of precedent text and to classify the main types of precedent phenomena in Uzbek literary texts. One of the main purposes of the article is to demonstrate how a precedent text functions in literary
Erkinova Sokhiba
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Types and functions of precedent fenomena of culture in the linguodidactic context
Language is not only a structure, but also a place of storage of experience, wisdom, peculiarities of culture, history of the people. Therefore, the question of the functioning and typology of precedent cultural phenomena, for which the storage of the ...
Kateryna Hostra
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Interaction of Precedence Forms in Synesthetic Polymodal Units: Memes in Feelings and Feelings in Memes [PDF]
The article studies the description of linguistic and semiotic peculiarities of sensory reflection and the interaction of precedence forms in polymodal units (Internet memes).
Tatiana V. Marchenko
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