Results 11 to 20 of about 11,807 (257)

Ethnolinguistic features of advertising texts of Kalmykia in Russian language

open access: yesНеофилология, 2023
The study is devoted to the identification of ethno-linguistic features and the study of their functioning in Russian-language advertising texts and posters in Kalmykia.
O. V. Salynova
doaj   +1 more source

A seismological phenomenon preceding the 2017 Ms7.0 Jiuzhaigou earthquake [PDF]

open access: yesComptes Rendus. Géoscience, 2022
On 8 August 2017, a Ms7.0 earthquake occurred in Jiuzhaigou in the Sichuan Province of China. In this study, we obtained the vertical continuous data recorded at 12 nearby broadband seismometers from April to December 2017, in order to characterize the temporal and spatial variations in the vertical ground motion prior to the onset of the earthquake ...
Kangsheng Xu   +3 more
openaire   +2 more sources

Precedent Names in Russian Political Advertising: Representation of Value-Based Standards and Cultural Symbols [PDF]

open access: yesВопросы ономастики, 2021
The article considers the specificity of precedent proper names as universal value-based standards and cultural symbols in the texts of Russian political advertisement.
Anastasia V. Dmitrieva
doaj   +1 more source

linguistic safety, safety of language, urban media discourse, psychological, physical, information and national security, workplace safety, aviation safety [PDF]

open access: yesАктуальные проблемы филологии и педагогической лингвистики, 2021
The article analyzes the functioning of precedent phenomena in French religion-focused publicistic discourse. The paper investigates the role of precedent phenomena in discursive context, identifies their most frequent types and establishes the specifics
Elena A. Semukhina   +1 more
doaj   +1 more source

Transformation of Precedent-related Phenomena in Japanese Advertisements and Commercials

open access: yesКонцепт: философия, религия, культура, 2021
Modern commercials introduce not only information, but mostly suggest a certain lifestyle, thus creating myths; consumer society is one of those myths, and society perceives and sees itself through this myth.
A. D. Mozgunova
doaj   +1 more source

Precedent Phenomena: Transformation Processes

open access: yesДискурс, 2021
Introduction. The precedent phenomenon in the title of a journalistic article is one of the characteristic features of the modern Belarusian mass media discourse. The article examines the pecularities of transformation processes of precedent phenomena in
T. I. Svistun, I. L. Ilyicheva
doaj   +1 more source

The humorous dimension of intertextual relations in contemporary Slovak creolized media text

open access: yesThe European Journal of Humour Research, 2021
In the article, we focused on the aspect of humour in the contemporary Slovak media discourse through the prism of the humorous potential of intertextuality.
Irina Dulebova, Linda Krajchovichova
doaj   +1 more source

The сultural potential and linguistic semiotics of structural types of synesthetic and synestemic memes [PDF]

open access: yesАктуальные проблемы филологии и педагогической лингвистики
The article describes the specific aspects of synesthesia and synestemia when referring to precedent phenomena in the comic genre. The study aims to analyze the cultural potential of synesthetic and synestemic precedent units, identify and ...
Tatiana V. Marchenko   +1 more
doaj   +1 more source

Interaction of Precedence Forms in Synesthetic Polymodal Units: Memes in Feelings and Feelings in Memes [PDF]

open access: yesАктуальные проблемы филологии и педагогической лингвистики, 2023
The article studies the description of linguistic and semiotic peculiarities of sensory reflection and the interaction of precedence forms in polymodal units (Internet memes).
Tatiana V. Marchenko
doaj   +1 more source

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