Results 21 to 30 of about 11,807 (257)

The Functioning of Precedent Phenomena of Soviet Origin in English-Language Mass-Communication [PDF]

open access: yesАктуальные проблемы филологии и педагогической лингвистики, 2022
The article considers the technologies and mechanisms of creating a polycode English text of advertising nature by including precedent phenomena of Soviet origin.
Elena V. Dziuba   +1 more
doaj   +1 more source

Types and functions of precedent fenomena of culture in the linguodidactic context

open access: yesОсвітній вимір, 2020
Language is not only a structure, but also a place of storage of experience, wisdom, peculiarities of culture, history of the people. Therefore, the question of the functioning and typology of precedent cultural phenomena, for which the storage of the ...
Kateryna Hostra
doaj   +1 more source

Intentional Precedent Phenomena in Internet Media

open access: yesВиртуальная коммуникация и социальные сети, 2023
This article introduces the phenomenon of intentionality in media texts with a precedent phenomenon in the headline. The author studied the way intentionality develops, functions, and structures itself.
Farida S. Ragimova
doaj   +1 more source

Cryptocurrencies: an analysis of the phenomenon precedents

open access: yesResumos do..., 2019
The present work seeks to understand what cryptocurrencies are and what they represent. The study proposes to analyze the evolution of the currency and the traditional monetary system, from the beginning of the barter, with the first civilizations until this new proposal of digital model. The main objective will be to understand what are these "digital
Ana Fregadolli, Marcio Belli
openaire   +2 more sources

Interprecedent Semiotic Space, or When the Cannons are Heard, the Muses aren’t Silent [PDF]

open access: yesАктуальные проблемы филологии и педагогической лингвистики, 2022
The paper focuses on the description of chrematonyms as precedent names of Russian arms domain, developing a special semiotic space in the digital media news discourse and social networks represented in various code formats, readers and participants of ...
Tatiana Yu. Tameryan, Amina M. Shaipova
doaj   +1 more source

PRECEDENT PHENOMENA AS MEANS OF ESTABLISHING ATTRACTIVENESS IN POLYCODE INTERNET TEXT

open access: yesВестник Волгоградского государственного университета: Серия 2. Языкознание, 2020
The article deals with the problem of precedent phenomena use for realization of the attractiveness effect. The role of traditional and innovative precedent phenomena (memes) in polycode internet media-text aimed at attracting attention of the audience
Timur B. Radbil, Alexey I. Pomazov
doaj   +1 more source

Phenomenon of Precedence in the French Public Service Advertising and Its Communicative and Pragmatic Potential [PDF]

open access: yesPhilology. Theory & Practice, 2021
The purpose of the study is to assess the communicative and pragmatic potential of using precedent statements in texts of the modern French public service advertising from the standpoint of an addressee and an addresser. Advertisements for social causes (166 texts), published in national and regional periodicals between 2016 and 2020, were used as the ...
Oksana Ivanovna Aleksandrova   +2 more
openaire   +1 more source

Peripheral zone in precedent name perception: Plyushkin as a polysemantic unit in the communicative consciousness

open access: yesУченые записки Казанского университета: Серия Гуманитарные науки, 2021
The major distinctive features of the polysemantic precedent name Plyushkin as a product of the linguistic and cultural environment and a phenomenon of the cognitive base were analyzed.
A.S. Titova
doaj   +1 more source

Markers of polycode objectification of precedent phenomena in a semiotically complicated text

open access: yesГуманитарные и юридические исследования
Introduction. The article studies the markers of polycode objectification of precedent phenomena in semiotically complicated texts. The purpose of the study is to characterize polyprecedence in polycode texts and identify markers of precedent phenomena ...
T. V. Marchenko
doaj   +1 more source

The Precedent Name Hercules in Russian-Speaking Political Media

open access: yesИзвестия Южного федерального университета: Филологические науки, 2018
The article is devoted to the study of the precedent name as a linguistic and cultural phenomenon, which forms a new fragment of the political picture of the world.
Anna N. Mishchenko
doaj   +1 more source

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