Results 21 to 30 of about 11,807 (257)
The Functioning of Precedent Phenomena of Soviet Origin in English-Language Mass-Communication [PDF]
The article considers the technologies and mechanisms of creating a polycode English text of advertising nature by including precedent phenomena of Soviet origin.
Elena V. Dziuba +1 more
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Types and functions of precedent fenomena of culture in the linguodidactic context
Language is not only a structure, but also a place of storage of experience, wisdom, peculiarities of culture, history of the people. Therefore, the question of the functioning and typology of precedent cultural phenomena, for which the storage of the ...
Kateryna Hostra
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Intentional Precedent Phenomena in Internet Media
This article introduces the phenomenon of intentionality in media texts with a precedent phenomenon in the headline. The author studied the way intentionality develops, functions, and structures itself.
Farida S. Ragimova
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Cryptocurrencies: an analysis of the phenomenon precedents
The present work seeks to understand what cryptocurrencies are and what they represent. The study proposes to analyze the evolution of the currency and the traditional monetary system, from the beginning of the barter, with the first civilizations until this new proposal of digital model. The main objective will be to understand what are these "digital
Ana Fregadolli, Marcio Belli
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Interprecedent Semiotic Space, or When the Cannons are Heard, the Muses aren’t Silent [PDF]
The paper focuses on the description of chrematonyms as precedent names of Russian arms domain, developing a special semiotic space in the digital media news discourse and social networks represented in various code formats, readers and participants of ...
Tatiana Yu. Tameryan, Amina M. Shaipova
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PRECEDENT PHENOMENA AS MEANS OF ESTABLISHING ATTRACTIVENESS IN POLYCODE INTERNET TEXT
The article deals with the problem of precedent phenomena use for realization of the attractiveness effect. The role of traditional and innovative precedent phenomena (memes) in polycode internet media-text aimed at attracting attention of the audience
Timur B. Radbil, Alexey I. Pomazov
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Phenomenon of Precedence in the French Public Service Advertising and Its Communicative and Pragmatic Potential [PDF]
The purpose of the study is to assess the communicative and pragmatic potential of using precedent statements in texts of the modern French public service advertising from the standpoint of an addressee and an addresser. Advertisements for social causes (166 texts), published in national and regional periodicals between 2016 and 2020, were used as the ...
Oksana Ivanovna Aleksandrova +2 more
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The major distinctive features of the polysemantic precedent name Plyushkin as a product of the linguistic and cultural environment and a phenomenon of the cognitive base were analyzed.
A.S. Titova
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Markers of polycode objectification of precedent phenomena in a semiotically complicated text
Introduction. The article studies the markers of polycode objectification of precedent phenomena in semiotically complicated texts. The purpose of the study is to characterize polyprecedence in polycode texts and identify markers of precedent phenomena ...
T. V. Marchenko
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The Precedent Name Hercules in Russian-Speaking Political Media
The article is devoted to the study of the precedent name as a linguistic and cultural phenomenon, which forms a new fragment of the political picture of the world.
Anna N. Mishchenko
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