Results 1 to 10 of about 214 (98)

Features of a lullaby as a type of polycode text [PDF]

Актуальные проблемы филологии и педагогической лингвистики, 2020
The article is devoted to identification of the features of the Karachai-Balkarian lullaby as a text of a complex semiotic nature and determination of the role of verbal and non-verbal components in the organization of an integral communicative space. It
Ariuka I. Gelyaeva , Dzhamiliyat Dzh. Khuchinaeva   +1 more
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POLYCODE TEXT AS A SPACE OF CONFLICTOGENITY MANIFESTATION

Вестник Волгоградского государственного университета: Серия 2. Языкознание
The article is devoted to the identification of the linguasemiotic features of a polycode text as a space for manifestation of conflictogenicity. The novelty of the research consists in a detailed examination of the graphic and verbal components of a ...
Oleg A. Alimuradov, Maxim N. Latu, Aleksey V. Razduyev   +2 more
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PRECEDENT PHENOMENA AS MEANS OF ESTABLISHING ATTRACTIVENESS IN POLYCODE INTERNET TEXT

Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2020
The article deals with the problem of precedent phenomena use for realization of the attractiveness effect. The role of traditional and innovative precedent phenomena (memes) in polycode internet media-text aimed at attracting attention of the audience
Timur B. Radbil, Alexey I. Pomazov
doaj   +4 more sources

The Formation of Polycode Text Theory

RUDN Journal of Language Studies, Semiotics and Semantics, 2021
This review article is devoted to the theory of polycode texts that are represented as a combination of verbal and non-verbal components. This unity is supported by the meaning, structure and function, under which we mean the focus on solving a single ...
Natalia V. Novospasskaya, Huajing Zou
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Terminological system of the polycode text theory

Russian Language Studies, 2022
The formation of the terminological system of the polycode text theory as part of the lexical system of the Russian language is the current interest of Russian scientists’ research.
Natalia V. Novospasskaya, Natalia M. Dugalich   +1 more
doaj   +2 more sources

Color and Color Nominations in Polycode Text

Научный диалог, 2023
The question of the relationship and interdependence of the colors used and color nominations in the polycode text and the pragmatic tasks that this text is aimed at is considered.
O. Yu. Gukosyants, O. A. Alimuradov, A. A. Gorzhaya   +2 more
doaj   +2 more sources

Cartoon as a polycode text genre [PDF]

Жанры речи
The article discusses a problem of analysis of a polycode (multimodal) text as a hybrid phenomenon. Complex semiotic systems, which imply simultaneous use of codes on the levels of graphics, sound and traditional text format, present a problem for ...
Chudinov, Anatoly Prokopievich, Shustrova, Elizaveta Vladimirovna   +1 more
doaj   +2 more sources

Museum catalogue as a polycode text

Записки з романо-германської філології, 2015
The article suggests the author’s interpretation of communicative unity of a picture reproduction and its text annotation in a museum catalogue as a type of polycode text.
І. М. Колегаєва
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CONCEPTUAL ARTWORK AS A POLYCODE TEXT

Polylinguality and Transcultural Practices, 2016
The present article analyses a conceptual artwork as a polycode text whose perception requires interactions of multiple sensory channels of an individual. It emphasizes relationships of all artwork’s components in different perception levels.
V A Berest
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Medical Advertising as a Polycode Text Genre

Ученые записки Казанского университета: Серия Гуманитарные науки
This article explores the key features of contemporary medical print advertising in Russia, such as the subject matter, the interplay between words and images, expressive means and their frequency, as well as linguistic and visual indicators associated ...
N. M. Dugalich
doaj   +2 more sources