Pun processing in advertising posters: evidence from eye tracking [PDF]
Journal of Eye Movement Research, 2023 This study examines the process of reading polycode advertising posters, focusing in particular on the effect of a pun in the headline. The pun, or a sequence of lexical items that can be perceived as ambiguous, is contained in the headline and ...
Anastasiia Konovalova, Tatiana Petrova
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Terminological system of the polycode text theory
Russian Language Studies, 2022 The formation of the terminological system of the polycode text theory as part of the lexical system of the Russian language is the current interest of Russian scientists’ research.
Natalia V. Novospasskaya +1 more
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The Formation of Polycode Text Theory
RUDN Journal of Language Studies, Semiotics and Semantics, 2021 This review article is devoted to the theory of polycode texts that are represented as a combination of verbal and non-verbal components. This unity is supported by the meaning, structure and function, under which we mean the focus on solving a single ...
Natalia V. Novospasskaya, Huajing Zou
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Reading the Signs”: Aspects of Perception of a Game Polycode Text in Space of a Modern City
Научный диалог, 2022 One of the new linguocreative practices of organizing the city space as a cultural text is analyzed. The game discourse of polycode texts is considered, which combine elements of different semiotic systems: signs of traffic rules, supplemented by ...
T. A. Gridina, N. I. Konovalova
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Features of a lullaby as a type of polycode text [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2020 The article is devoted to identification of the features of the Karachai-Balkarian lullaby as a text of a complex semiotic nature and determination of the role of verbal and non-verbal components in the organization of an integral communicative space. It
Ariuka I. Gelyaeva +1 more
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Verbal-visual polycode mechanisms of the language of documentary cinema
НеофилологияINTRODUCTION. The verbal-visual polycode mechanisms shaping the language of contemporary Russian documentary cinema have been analyzed. The relevance of the study is due to the digital transformation of media, the blurring of boundaries between fact and ...
M. A. Lovkov
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The Functioning of Precedent Phenomena of Soviet Origin in English-Language Mass-Communication [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2022 The article considers the technologies and mechanisms of creating a polycode English text of advertising nature by including precedent phenomena of Soviet origin.
Elena V. Dziuba +1 more
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Iconicity as a way of exchanging scientific and technical information in academic texts in the context of sustainable development of sociolinguistic interactions [PDF]
E3S Web of Conferences, 2023 Nowadays, there is an increasing interest in non-verbal means of written forms of interpersonal communication. It is explained by the fact that the informational component and the pragmatic potential of non-verbal means of communication are often much ...
Filicheva Oksana +2 more
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Student’s communication skills development in the process of working with polycode texts
Вестник Тамбовского университета. Серия: Гуманитарные науки, 2022 The theoretical justification of the linguistic and didactic potential of polycode texts for teaching professional communication in a foreign language is analyzed.
T. G. Bortnikova, M. I. Dolzhenkova
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The influencing potential of the conflictogenic media space in the aspect of legal culture [PDF]
SHS Web of Conferences, 2021 The authors consider the problematic field of conflictogenic media space in a linguistic-legal aspect. The goal of the article is to present the individual results of linguistic and psycholinguistic studies of polycode controversial texts.
Rogozhnikova Tatiana, Salikhova Elvina
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