Results 1 to 10 of about 223 (100)
POLYCODE TEXT AS A SPACE OF CONFLICTOGENITY MANIFESTATION
Вестник Волгоградского государственного университета: Серия 2. ЯзыкознаниеThe article is devoted to the identification of the linguasemiotic features of a polycode text as a space for manifestation of conflictogenicity. The novelty of the research consists in a detailed examination of the graphic and verbal components of a ...
Oleg A. Alimuradov +2 more
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Features of a lullaby as a type of polycode text [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2020 The article is devoted to identification of the features of the Karachai-Balkarian lullaby as a text of a complex semiotic nature and determination of the role of verbal and non-verbal components in the organization of an integral communicative space. It
Ariuka I. Gelyaeva +1 more
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PRECEDENT PHENOMENA AS MEANS OF ESTABLISHING ATTRACTIVENESS IN POLYCODE INTERNET TEXT
Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2020 The article deals with the problem of precedent phenomena use for realization of the attractiveness effect. The role of traditional and innovative precedent phenomena (memes) in polycode internet media-text aimed at attracting attention of the audience
Timur B. Radbil, Alexey I. Pomazov
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Pun processing in advertising posters: evidence from eye tracking [PDF]
Journal of Eye Movement Research, 2023 This study examines the process of reading polycode advertising posters, focusing in particular on the effect of a pun in the headline. The pun, or a sequence of lexical items that can be perceived as ambiguous, is contained in the headline and ...
Anastasiia Konovalova, Tatiana Petrova
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The Formation of Polycode Text Theory
RUDN Journal of Language Studies, Semiotics and Semantics, 2021 This review article is devoted to the theory of polycode texts that are represented as a combination of verbal and non-verbal components. This unity is supported by the meaning, structure and function, under which we mean the focus on solving a single ...
Natalia V. Novospasskaya, Huajing Zou
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Terminological system of the polycode text theory
Russian Language Studies, 2022 The formation of the terminological system of the polycode text theory as part of the lexical system of the Russian language is the current interest of Russian scientists’ research.
Natalia V. Novospasskaya +1 more
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Color and Color Nominations in Polycode Text
Научный диалог, 2023 The question of the relationship and interdependence of the colors used and color nominations in the polycode text and the pragmatic tasks that this text is aimed at is considered.
O. Yu. Gukosyants +2 more
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Cartoon as a polycode text genre [PDF]
Жанры речиThe article discusses a problem of analysis of a polycode (multimodal) text as a hybrid phenomenon. Complex semiotic systems, which imply simultaneous use of codes on the levels of graphics, sound and traditional text format, present a problem for ...
Chudinov, Anatoly Prokopievich +1 more
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Museum catalogue as a polycode text
Записки з романо-германської філології, 2015 The article suggests the author’s interpretation of communicative unity of a picture reproduction and its text annotation in a museum catalogue as a type of polycode text.
І. М. Колегаєва
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POLYCODE TEXT AS A MEANS OF IMPLEMENTATION OF THE TEXT-CENTRIC TEACHING TECHNOLOGY [PDF]
Science and Education, 2020 Formation of spoken and written professional language of students is connected with the increase of the level of a set of their competences. The efficiency of this process largely depends on usage of the potential of the text-centric technology in the process of teaching the Ukrainian language for professional purposes because text is the main means ...
exaly +2 more sources