Results 21 to 30 of about 176 (67)

Packaging Information as a Polycode Advertising Text: Impact Tools

Научный диалог, 2020
The article is devoted to the analysis of polycode advertising texts placed on food packaging. The relevance of the study is determined by the fact that at present, when the decision to purchase is often made directly at the point of sale, the role of ...
M. V. Terskikh
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Precedent Anthroponyms of Soviet Origin in English Polycode Advertising Text

Научный диалог, 2021
The article analyzes precedent anthroponyms of the Soviet origin in multimodal texts of American and British advertising. The study aims at analyzing precedent anthroponyms of the Soviet origin in English multimodal texts from the linguoaxiological and ...
E. V. Dziuba, Yu. V. Rogozinnikova
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Polycode Strategy in Contemporary Fiction

Дискурс
Introduction. This study offers an analysis of the polycode strategy reperesentation in modern English-language fiction. The article aims at examining polycode strategy as a textual strategy in contemporary fiction. The research focuses on the attempt to
A. A. Abdrafikova, Z. M. Chemodurova
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Museum catalogue as a polycode text

Записки з романо-германської філології, 2015
The article suggests the author’s interpretation of communicative unity of a picture reproduction and its text annotation in a museum catalogue as a type of polycode text.
І. М. Колегаєва
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Trope as the Result of Semiotic Interpolation of Verbal and Non-verbal Units in Heterogeneous Text(Case Study of Film Text “Faust” by A. Sokurov)

RUDN Journal of Language Studies, Semiotics and Semantics, 2020
Homogeneous texts are being replaced by heterogeneous texts that are called audio-visual ones; texts and teletexts belong to the most formed of them. On the ground of cinema and television the texts with the unique structure that combines verbal and non ...
Yulia A. Evgrafova
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Semiotics of Medical Discourse

RUDN Journal of Language Studies, Semiotics and Semantics
Medical discourse as an institutional discourse is considered simultaneously in several aspects: genre palette; discourse participants and their communicative strategies and speech behaviour; forms of communication between patient and doctor; methods and
Yulia N. Ebzeeva, Natalia M. Dugalich
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Features of semiotic encoding of a precedent name or “an ordinary Soviet man” in a polycode text

Гуманитарные и юридические исследования
Introduction. The article studies features of encoding precedent names (PNs) and precedent images in modern polycode texts with account of their semiotically complicated nature and the characteristics of visual / verbal / auditory forms of precedence ...
T. V. Marchenko
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The ballad genre and its transformation in A. Galich’s song “Queen of the Mainland”

RUDN Journal of Studies in Literature and Journalism, 2023
The research aims to trace the functioning of the ballad as a polycode genre in the song poetry of A. Galich. Comparative historical and hermeneutic methods were used, as well as approaches developed to study polycode text.
Aleksandr V. Markov, Mikhail M. Golubkov
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Specificity of Semiotic Organization of Internet Memes of Professional Community of Lawyers in Social Networks

Научный диалог, 2022
The article deals with Internet memes that function in the professional community of lawyers in the social networks VKontakte and Odnoklassniki as a polycode text. The question is raised about the grounds for the analysis of Internet memes.
A. A. Khustenko
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POLYCODE TEXT AS A SPACE OF CONFLICTOGENITY MANIFESTATION

Вестник Волгоградского государственного университета: Серия 2. Языкознание
The article is devoted to the identification of the linguasemiotic features of a polycode text as a space for manifestation of conflictogenicity. The novelty of the research consists in a detailed examination of the graphic and verbal components of a ...
Oleg A. Alimuradov, Maxim N. Latu, Aleksey V. Razduyev   +2 more
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