Interpreting textbook as a Global Polycode Text in Primary Comprehensive School [PDF]
ARPHA Proceedings, 2021 The article regards the issue of a school textbook considered as a book for the new types of reading comprehension and interpretation against the modern digital environment.
Julia Shulekina
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POLYCODE TEXT AS A MEANS OF IMPLEMENTATION OF THE TEXT-CENTRIC TEACHING TECHNOLOGY [PDF]
Science and Education, 2020 Formation of spoken and written professional language of students is connected with the increase of the level of a set of their competences. The efficiency of this process largely depends on usage of the potential of the text-centric technology in the process of teaching the Ukrainian language for professional purposes because text is the main means ...
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Cognitive processing of educational polycode text: An experimental eye-tracking study [PDF]
Training, Language and CultureThis study investigates the cognitive processing of educational PCTs by Russian-speaking readers, addressing the research gap concerning how this process is executed, regulated, and influenced by various factors.
Inna V. Tubalova, Alena V. Garina
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The Soviet Epoch in Polycode Precedent Media Reflection, or From Each According to His Ability, to Each According to His Need [PDF]
Актуальные проблемы филологии и педагогической лингвистикиThe article studies linguasemiotic features and functional meanings of precedent phenomena (PP) of the Soviet past through the prism of polycode representation in modern discursive space.
Tatiana V. Marchenko
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Mediatext as a polycode text structure [PDF]
Vestnik Bashkirskogo Universiteta, 2021 E V Polyakova
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Theoretical Aspects of Studying Polycode Text in Modern Linguistics [PDF]
Filologičeskie Nauki Voprosy Teorii I Praktiki, 2020 The article considers the concept of polycode text in the theoretical aspect. Modern trends in studying polycode text as a synthetic phenomenon, which includes signs of various semiotic systems, are analysed. Musical video clips, movies, Internet texts are considered as polycode texts; advertising texts are mostly of polycode nature.
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POLYCODE METAPHORIZATION IN THE TEXTS OF PUBLIC SERVICE ANNOUNCEMENTS
Неофилология, 2018 The metaphor role in the polycode advertising text representing a combination of verbal and visual codes is considered. Because the purpose of social advertising is change of behavioural models in society, a problem of use of various tools thanks to ...
Karina Eduardovna Vaygandt
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Polycode vs. creolized text: terminology problems
RUDN Journal of Language Studies, Semiotics and Semantics, 2012 Terminology of semiotically complicated communication existing within the framework of modern mediacommunications, including electronic mass-media, demands descriptive and prescriptive comprehension.
O I Maksimenko
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Categorization of key semantic components in conflictogenic polycode texts
SHS Web of Conferences, 2023 The paper is devoted to the calculation of significant semantic components contained in conflictogenic polycode texts (demotivators) dedicated to movements and subcultures of a destructive nature. The identified frequently updated concepts, the semantic component of which is reflected in the selected research material, are divided into the appropriate ...
Olga Yurevna Gukosyants
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The Functioning of Precedent Phenomena of Soviet Origin in English-Language Mass-Communication [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2022 The article considers the technologies and mechanisms of creating a polycode English text of advertising nature by including precedent phenomena of Soviet origin.
Elena V. Dziuba +1 more
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